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Gunnarsson, Britt-Louise
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Publications (10 of 123) Show all publications
Granfeldt, J. & Gunnarsson, B.-L. (2016). ASLA: Association Suedoise de Linguistique Appliquee. EUROPEAN JOURNAL OF APPLIED LINGUISTICS, 4(1), 165-171
Open this publication in new window or tab >>ASLA: Association Suedoise de Linguistique Appliquee
2016 (English)In: EUROPEAN JOURNAL OF APPLIED LINGUISTICS, ISSN 2192-953x, Vol. 4, no 1, p. 165-171Article in journal (Refereed) Published
Abstract [en]

The Swedish Association for Applied Linguistics, ASLA (Association suedoise de linguistique appliquee) was formally founded as an autonomous Swedish affiliate of AILA in 1966. The constituting meeting was held at Lund University on April 12, 1966 during which the first chairperson, Professor Bertil Malmberg, was elected. This means that ASLA will be celebrating its 50th anniversary in 2016. However, according to available documents from the time, the original initiative came from Max Gorosch, Professor of Spanish at Stockholm University, who had already started to prepare the way for the establishment of the new association in 1964. Professor Gorosch was appointed secretary on the first board and Dr. Alvar Nyqvist-Goes, became its first treasurer.

Keywords
ASLA, history, Applied linguistics
National Category
General Language Studies and Linguistics
Identifiers
urn:nbn:se:uu:diva-300325 (URN)10.1515/eujal-2015-0030 (DOI)000374106900009 ()
Available from: 2016-08-08 Created: 2016-08-08 Last updated: 2018-01-10Bibliographically approved
Gunnarsson, B.-L. (2015). Discourses in organizations and workplaces in the globalized economy.: Plenary lecture. In: : . Paper presented at Globe 2015, East-West European Forum on Discourse, Warszawa, Polen, 14-16 May, 2015..
Open this publication in new window or tab >>Discourses in organizations and workplaces in the globalized economy.: Plenary lecture
2015 (English)Conference paper, Oral presentation with published abstract (Other academic)
National Category
Humanities
Research subject
Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-278734 (URN)
Conference
Globe 2015, East-West European Forum on Discourse, Warszawa, Polen, 14-16 May, 2015.
Available from: 2016-02-25 Created: 2016-02-25 Last updated: 2016-02-25
Gunnarsson, B.-L. (2015). Transnational companies and their language requirements for jobs in Sweden.: Presentation in Panel "English in Scandinavia". In: : . Paper presented at The Sociolinguistics of Globalization. (De)centring and (de)standardization. The University of Hong Kong 3-6 June, 2015..
Open this publication in new window or tab >>Transnational companies and their language requirements for jobs in Sweden.: Presentation in Panel "English in Scandinavia"
2015 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Humanities
Research subject
Scandinavian Languages; Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-278742 (URN)
Conference
The Sociolinguistics of Globalization. (De)centring and (de)standardization. The University of Hong Kong 3-6 June, 2015.
Available from: 2016-02-25 Created: 2016-02-25 Last updated: 2016-02-25
Gunnarsson, B.-L. (2014). Business discourse in the globalized economy: The construction of an attractive workplace culture on the internet. In: John Flowerdew (Ed.), Discourse in Context: Contemporary Applied Lingustics 3 (pp. 91-112). London, New Delhi, New York, Sydney: Bloomsbury Academic
Open this publication in new window or tab >>Business discourse in the globalized economy: The construction of an attractive workplace culture on the internet
2014 (English)In: Discourse in Context: Contemporary Applied Lingustics 3 / [ed] John Flowerdew, London, New Delhi, New York, Sydney: Bloomsbury Academic, 2014, p. 91-112Chapter in book (Refereed)
Abstract [en]

Business discourse in the globalized economy: The construction of an attractive workplace culture on the Internet ’ , explores multinational companies ’ construction of an attractive image of their staff policy and workplace culture on the internet. The goal is to explore how large business enterprises in their self-presentations on their career-oriented web pages balance between various concerns, values and interests: between global and local concerns, between economic concerns and social values, and between individual-centred and group-centred interests. Context is understood in the chapter at a macro level as dependent on various societal frameworks, at a meso level as situated within the studied company and at a microlevel as related to the analysed text with its specific goal and intended readers. A model is introduced which sets business discourse in relation to its contextual frameworks and the creation of an image of the corporate culture to the construction of an ‘ organizational self ’ .

Place, publisher, year, edition, pages
London, New Delhi, New York, Sydney: Bloomsbury Academic, 2014
Keywords
business discourse, career story, contextual framework, corporate culture, text on website, multinationals' websites, societal contextual framework
National Category
Humanities
Research subject
Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-211741 (URN)978-1-6235-6305-9 (ISBN)978-1-6235-9 (ISBN)978-1-6235-6301-1 (ISBN)
Available from: 2013-11-30 Created: 2013-11-30 Last updated: 2014-02-22
Gunnarsson, B.-L. (2014). Multilingualism in European workplaces. Multilingua - Journal of Cross-cultural and Interlanguage Communication, 33(1-2), 11-33
Open this publication in new window or tab >>Multilingualism in European workplaces
2014 (English)In: Multilingua - Journal of Cross-cultural and Interlanguage Communication, ISSN 0167-8507, E-ISSN 1613-3684, Vol. 33, no 1-2, p. 11-33Article in journal (Refereed) Published
Abstract [en]

This state-of-the-art article includes a review of past and recent studies on multilingualism at work in European environments. One aim is to provide the reader with a cross-cultural picture of workplace studies on various languages in Europe, another to discuss both positive and problem-based accounts of multilingualism at work. The overview covers studies on workplace interaction in multilingual regions in Europe, on English as a lingua franca workplaces, on cross-cultural encounters in global businesses, and on workplaces with workforce diversity. The conditions for workplace discourse in Europe have been influenced by a series of changes taking place in recent decades. Globalization and technological advances have created new types of cross-cultural networks, at the same time as political changes and turmoil have led to migration and new and more complex multilingual workplaces throughout Europe. In the discussion section, the scope is enlarged and workplace discourse is related to various contextual frameworks. Finally, some key topics for future studies are sketched.

Place, publisher, year, edition, pages
De Gruyter Mouton: , 2014
Keywords
multilingualism, business discourse, English lingua franca, workforce diversity, workplace interaction, European workplaces, environmental framework
National Category
Humanities
Research subject
Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-219135 (URN)10.1515/multi-2014-0002 (DOI)
Available from: 2014-02-22 Created: 2014-02-22 Last updated: 2018-05-29
Gunnarsson, B.-L. (2013). Development of medical discourse. In: Ken Hyland (Ed.), Discourse Studies Reader: Essential Excerpts (pp. 177-193). London, New York: Bloomsbury Academic
Open this publication in new window or tab >>Development of medical discourse
2013 (English)In: Discourse Studies Reader: Essential Excerpts / [ed] Ken Hyland, London, New York: Bloomsbury Academic, 2013, p. 177-193Chapter in book (Refereed)
Abstract [en]

This chapter sketches an exemplary picture of the emergence and development of medical written discourse. Medical articles published in scientific journals during three centuries - the eighteenth, nineteenth and twentieth centuries - are analysed and compared. The results are discussed in relation to the varied contextual frameworks in which the texts were written. Socio-historical changes in relation to text patterns and linguistics expressions of evaluation are thus related to different scientific stages: the pre-establishing stage, the establishing stage and the specialized stage.   

Place, publisher, year, edition, pages
London, New York: Bloomsbury Academic, 2013
Keywords
medical text, scientific article, content structuring, historical development, text pattern, expression of evaluation
National Category
Humanities
Research subject
Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-198852 (URN)9781441179821 (ISBN)9781441154972 (ISBN)9781441192653 (ISBN)9781441172693 (ISBN)
Available from: 2013-04-26 Created: 2013-04-26 Last updated: 2014-01-14Bibliographically approved
Gunnarsson, B.-L. (2013). Multilingualism in the Workplace. Annual Review of Applied Linguistics, 33, 163-189
Open this publication in new window or tab >>Multilingualism in the Workplace
2013 (English)In: Annual Review of Applied Linguistics, ISSN 0267-1905, E-ISSN 1471-6356, Vol. 33, p. 163-189Article in journal (Refereed) Published
Abstract [en]

This survey article presents studies on multilingualism in the workplace carried out in different regions. One aim is to give a cross-cultural picture of workplace studies on different languages, and another is to discuss both positive and problem-based accounts of multilingualism at work. The conditions for workplace discourse have been influenced by a series of changes taking place in recent decades. Technological advances have lead to new types of networks and workplaces, making linguistic issues salient, at the same time as many low-paid workers are found in traditional jobs, for which the face-to face interaction is central.  A model is presented, the aim of which is to grasp the complex and dynamic interplay between workplace discourse and its various contextual frames. Overviews of studies on multilingualism at work are discussed with a focus on workplaces in the inner, outer, and expanding English circles; in transnational companies; and in multilingual regions and English lingua franca workplaces in Europe. Workplaces with workforce diversity are also dealt with. In the discussion section, the scope is enlarged and workplace discourse is related to various contextual frameworks. Finally, some key topics for future studies are sketched.

Place, publisher, year, edition, pages
Cambridge University Press, 2013
Keywords
multilingualism, workplace discourse, linguistic issues, contextual frames, transnational companies
National Category
Humanities
Research subject
Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-211866 (URN)10.1017/S0267190513000123 (DOI)000327516300007 ()
Available from: 2013-12-02 Created: 2013-12-02 Last updated: 2017-12-06Bibliographically approved
Gunnarsson, B.-L. (2012). Multilingualism at Work. In: Carol A. Chapelle (Ed.), The Encyclopedia of Applied Linguistics. Malden, MA, USA: Wiley-Blackwell
Open this publication in new window or tab >>Multilingualism at Work
2012 (English)In: The Encyclopedia of Applied Linguistics / [ed] Carol A. Chapelle, Malden, MA, USA: Wiley-Blackwell, 2012Chapter in book (Refereed)
Abstract [en]

The chapter focuses on multilingualism at work and includes a survey of studies which explore discourse-related problems facing managers and employees in the globalized economy. Firstly, a model is presented which aims to grasp the complex and dynamic interplay between workplace discourse and its various contextual frames. Secondly, studies of organizational language policy are discussed. Thirdly,  multilingual workplaces are explored,  first with a focus on English lingua franca workplaces and then on workplaces with workforce diversity. The last section sketches some problem areas for future applied research.

Place, publisher, year, edition, pages
Malden, MA, USA: Wiley-Blackwell, 2012
Keywords
bilingualism, discourse analysis, intercultural communication, language for specific purposes, lingua francas, multilingualism
National Category
Specific Languages
Research subject
Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-189828 (URN)10.1002/9781405198431.wbeal0807 (DOI)978-1-4051-9473-0 (ISBN)978-1-4051-98431 (ISBN)
Available from: 2013-01-04 Created: 2013-01-04 Last updated: 2018-01-11Bibliographically approved
Gunnarsson, B.-L. (2012). Multilingualism at work: Organizational policy and practice in Scandinavian environments. In: Discourse as social practice: Priorities and prospects. Part I (pp. 11-21). Moscow: Ministry of Education and Science of the Russian Federation
Open this publication in new window or tab >>Multilingualism at work: Organizational policy and practice in Scandinavian environments
2012 (English)In: Discourse as social practice: Priorities and prospects. Part I, Moscow: Ministry of Education and Science of the Russian Federation , 2012, p. 11-21Chapter in book (Refereed)
Abstract [en]

This article explores some discourse-related problems facing managers and employees in the globalized economy. A model is first introduced which focuses on the interplay between workplace discourse and its contextual frames. Secondly, issues related to transnational companies's language policy are discussed. Thirdly, some studies of multilingual workplaces in the Scandinavian countries are presented, both English lingua franca workplaces and workplaces with workforce diversity. Lastly, some topics for future applied research on multilingualism at work are sketched.

Place, publisher, year, edition, pages
Moscow: Ministry of Education and Science of the Russian Federation, 2012
Series
VESTNIK of Moscow State Linguistic University, ISSN 1993-4750 ; 5 (638)
Keywords
workplace discourse; transnational companies; multilingualism; professional disocurse; societal framework; lingua franca; workforce diversity
National Category
Humanities
Research subject
Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-184719 (URN)
Available from: 2012-11-13 Created: 2012-11-13 Last updated: 2013-04-11Bibliographically approved
Gunnarsson, B.-L. (2012). Multilingualism at work. Organizational policy and practice in Scandinavian environments.: Plenary lecture. In: : . Paper presented at Research Seminar on Multilingualism, The University of Turku, Turku/Åbo, Finland. 9 March, 2012..
Open this publication in new window or tab >>Multilingualism at work. Organizational policy and practice in Scandinavian environments.: Plenary lecture
2012 (English)Conference paper, Oral presentation with published abstract (Other academic)
National Category
Humanities
Research subject
Scandinavian Languages
Identifiers
urn:nbn:se:uu:diva-278774 (URN)
Conference
Research Seminar on Multilingualism, The University of Turku, Turku/Åbo, Finland. 9 March, 2012.
Available from: 2016-02-25 Created: 2016-02-25 Last updated: 2016-02-25
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