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Sörhammar, David
Alternative names
Publications (10 of 33) Show all publications
Röndell, J. G., Sörhammar, D. & Gidhagen, M. (2016). Co-governance in the consumer engagement process: facilitating multi-beneficial value creation. Journal of Strategic Marketing, 24(3-4), 327-345
Open this publication in new window or tab >>Co-governance in the consumer engagement process: facilitating multi-beneficial value creation
2016 (English)In: Journal of Strategic Marketing, ISSN 0965-254X, E-ISSN 1466-4488, Vol. 24, no 3-4, p. 327-345Article in journal (Refereed) Published
Abstract [en]

This paper explores how consumer engagement (CE) in new media can become part of and support the everyday life of companies. Paradoxically, facilitating consumers’ engagement in activities such as co-developing products also implies companies ceding control over their value proposition to consumers. Subsequently, this evokes the issue of management or self-management of the CE process, making it vital to address the challenges of governing the facilitation of value co-creation in service ecosystems. By contextualising how activities within, and the co-governance of, the CE process are manifested, this paper discusses if and how consumers’ new media activities may offer multi-beneficial opportunities for value creation to both social and economic actors within a service ecosystem. The paper furthers the understanding of co-governance as a nexus, facilitating the CE process, which is essential for generating benefits for supplying companies, beyond traditional aspects of collaboration, monetary gains and loyal customers.

Keywords
co-governance, consumer engagement, co-created value, multi-beneficial, online community, service ecosystem
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-275728 (URN)10.1080/0965254X.2015.1095221 (DOI)000386929800011 ()
Available from: 2016-02-05 Created: 2016-02-05 Last updated: 2017-11-30Bibliographically approved
Sörhammar, D. & Jaakkola, E. (2016). Creating Customer Engagement in Low-involvement Industries: An industry-level effort. In: SERVSIG-2016: The Future of Services in the Heart of Europe. Paper presented at SERVSIG.
Open this publication in new window or tab >>Creating Customer Engagement in Low-involvement Industries: An industry-level effort
2016 (English)In: SERVSIG-2016: The Future of Services in the Heart of Europe, 2016Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-284071 (URN)
Conference
SERVSIG
Available from: 2016-04-14 Created: 2016-04-14 Last updated: 2016-04-14
Röndell, J. & Sörhammar, D. (2016). Extending the role of consumers: From marketing targets to participant in business networks. In: Peter Thilenius, Cecilia Pahlberg, Virpi Havila (Ed.), Extending the Business Network Approach: New Territories, New Technologies, New Terms (pp. 67-82). London: Palgrave Macmillan
Open this publication in new window or tab >>Extending the role of consumers: From marketing targets to participant in business networks
2016 (English)In: Extending the Business Network Approach: New Territories, New Technologies, New Terms / [ed] Peter Thilenius, Cecilia Pahlberg, Virpi Havila, London: Palgrave Macmillan, 2016, p. 67-82Chapter in book (Refereed)
Abstract [en]

In traditional theories and models of the consumer marketing process, the active role in the marketing process is assumed to be confined to the business firm and/or constellations of commercial actors in a business network, while the role of the consumer is one of an isolated, receptive and, at most, merely re-active individual. By postulating an isolated, undistorted one-way flow of pre-allocated information regarding products (goods and services), the customer is implicitly described as somewhat exogenous to the marketing activities of firms and the business network (cf., Jensen-Schau et al. 2009).

Place, publisher, year, edition, pages
London: Palgrave Macmillan, 2016
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-275730 (URN)10.1057/978-1-137-53765-2_4 (DOI)2-s2.0-84978344948 (Scopus ID)9781137537652 (ISBN)9781137537638 (ISBN)
Available from: 2016-02-05 Created: 2016-02-05 Last updated: 2016-12-14Bibliographically approved
Koskela-Huotari, K., Edvardsson, B., Jonas, J., Sörhammar, D. & Witell, L. (2016). Innovation in service ecosystems: Breaking, making and maintaining institutionalized rules of resource integration. Journal of Business Research, 69(8), 2964-2971
Open this publication in new window or tab >>Innovation in service ecosystems: Breaking, making and maintaining institutionalized rules of resource integration
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2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 8, p. 2964-2971Article in journal (Refereed) Published
Abstract [en]

     Drawing on service-dominant logic and institutional theory, this paper examines innovation as a process that unfolds through changes in the institutional arrangements that govern resource integration practices in service ecosystems. Four cases are used to illustrate the interdependent patterns of breaking, making and maintaining the institutionalized rules of resource integration occurring on multiple levels of institutional context. Such institutional work allows actors to cocreate value in novel and useful ways by a) including new actors, b) redefining roles of involved actors and c) reframing resources within service ecosystems. Our findings show that while the efforts of breaking and making the institutionalized rules are required for such changes to occur, at the same time, institutional maintenance is also important for these changes to institutionalize, that is, to become an integral part of the institutional structure coordinating value cocreation.

Keywords
Innovation, Service Ecosystems, Resource Integration, Institutions, Service-dominant Logic, Multiple Case Study
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-275741 (URN)10.1016/j.jbusres.2016.02.029 (DOI)000377726600037 ()
External cooperation:
Available from: 2016-02-05 Created: 2016-02-05 Last updated: 2017-11-30Bibliographically approved
Varey, R., Kadirov, D. & Sörhammar, D. (2016). The Phenomenon of Participating: From apart to win, to playing a part. Social Business, 5(4), 343-360
Open this publication in new window or tab >>The Phenomenon of Participating: From apart to win, to playing a part
2016 (English)In: Social Business, ISSN 2044-4087, Vol. 5, no 4, p. 343-360Article in journal (Refereed) Published
Abstract [en]

To better understand behavior in increasingly online social networks from a marketing perspective, we propose transcending the notion of market and so adopt an alternative participatory, communal conceptualization. This is centered on “performative participation” in co-creating value to improve the conditions of the social commons. The focus on participating highlights that more is going on than product-for-money exchange.

The discussion of the phenomenon of participating considers finite and infinite games, gifting, part-taking, and customer participation. The concept of creative economy is founded in the collaboration paradigm and suggests an economy of contribution that is not fully explained by monetized exchange between buyer and seller. Observable and familiar examples are identified, and we conclude with some implications for marketing practice that might motivate further scholarship.

Place, publisher, year, edition, pages
Westburn Publishers, 2016
Keywords
Collaborative production, distributed value co-creation, economy of contribution, creative commons, performative participation, online collaboration
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-275835 (URN)
Available from: 2016-02-08 Created: 2016-02-08 Last updated: 2016-11-25
Sörhammar, D. & Röndell, J. G. (2016). The role of institutional-based trust in service ecosystems. In: SERVSIG-2016: The Future of Services in the Heart of Europe. Paper presented at SERVSIG.
Open this publication in new window or tab >>The role of institutional-based trust in service ecosystems
2016 (English)In: SERVSIG-2016: The Future of Services in the Heart of Europe, 2016Conference paper, Published paper (Refereed)
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-284072 (URN)
Conference
SERVSIG
Available from: 2016-04-14 Created: 2016-04-14 Last updated: 2016-04-14
Gidhagen, M., Sörhammar, D. & Röndell, J. G. (2015). Modern Media and the Role of the Dialogue for External Effectiveness. In: Gummesson, Evert; Mele, Christina; Polese, Francesco (Ed.), Proceedings of the 2015 Naples Forum on Service: . Paper presented at 2015 Naples Forum on Service, Naples, Italy.
Open this publication in new window or tab >>Modern Media and the Role of the Dialogue for External Effectiveness
2015 (English)In: Proceedings of the 2015 Naples Forum on Service / [ed] Gummesson, Evert; Mele, Christina; Polese, Francesco, 2015Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-268683 (URN)
Conference
2015 Naples Forum on Service, Naples, Italy
Available from: 2015-12-09 Created: 2015-12-09 Last updated: 2016-04-14
Sörhammar, D. & Jonas, J. (2015). The role of frontline emplyees in the new experience economy. In: Johanna Gummerius (Ed.), 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Paper presented at 23rd International Colloquium on Relationship Marketing (ICRM). Uppsala
Open this publication in new window or tab >>The role of frontline emplyees in the new experience economy
2015 (English)In: 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future / [ed] Johanna Gummerius, Uppsala, 2015Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Uppsala: , 2015
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-262827 (URN)
Conference
23rd International Colloquium on Relationship Marketing (ICRM)
Available from: 2015-09-21 Created: 2015-09-21 Last updated: 2015-09-21
Sörhammar, D. & Röndell, J. G. (2014). How Resource Interdependencies In Service Systems Shape Actor Roles. In: AMA SERVSIG 2012: . Paper presented at AMA SERVSIG.
Open this publication in new window or tab >>How Resource Interdependencies In Service Systems Shape Actor Roles
2014 (English)In: AMA SERVSIG 2012, 2014Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-230744 (URN)
Conference
AMA SERVSIG
Available from: 2014-08-28 Created: 2014-08-28 Last updated: 2014-08-28
Sörhammar, D., Röndell, J. G. & Varey, R. (2014). On categorization and the role of shared institutions: the link between value propositions and value-in-social context. In: 4th Forum on Markets and Marketing: . Paper presented at Forum on Markets and Marketing.
Open this publication in new window or tab >>On categorization and the role of shared institutions: the link between value propositions and value-in-social context
2014 (English)In: 4th Forum on Markets and Marketing, 2014Conference paper, Published paper (Refereed)
Keywords
Service ecosystems
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-230742 (URN)
Conference
Forum on Markets and Marketing
Available from: 2014-08-28 Created: 2014-08-28 Last updated: 2014-08-28
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