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Gidhagen, Mikael
Publications (10 of 37) Show all publications
Gidhagen, M. (2017). Resource Becoming for Value Creation. Paper presented at 2017 ANZMAC Conference, December 3-6, 2017, Melbourne, Australia. ANZMAC Conference Proceedings
Open this publication in new window or tab >>Resource Becoming for Value Creation
2017 (English)In: ANZMAC Conference Proceedings, ISSN 1447-3275Article in journal, Meeting abstract (Refereed) Published
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-338637 (URN)
Conference
2017 ANZMAC Conference, December 3-6, 2017, Melbourne, Australia
Available from: 2018-01-11 Created: 2018-01-11 Last updated: 2018-02-23Bibliographically approved
Röndell, J. G., Sörhammar, D. & Gidhagen, M. (2016). Co-governance in the consumer engagement process: facilitating multi-beneficial value creation. Journal of Strategic Marketing, 24(3-4), 327-345
Open this publication in new window or tab >>Co-governance in the consumer engagement process: facilitating multi-beneficial value creation
2016 (English)In: Journal of Strategic Marketing, ISSN 0965-254X, E-ISSN 1466-4488, Vol. 24, no 3-4, p. 327-345Article in journal (Refereed) Published
Abstract [en]

This paper explores how consumer engagement (CE) in new media can become part of and support the everyday life of companies. Paradoxically, facilitating consumers’ engagement in activities such as co-developing products also implies companies ceding control over their value proposition to consumers. Subsequently, this evokes the issue of management or self-management of the CE process, making it vital to address the challenges of governing the facilitation of value co-creation in service ecosystems. By contextualising how activities within, and the co-governance of, the CE process are manifested, this paper discusses if and how consumers’ new media activities may offer multi-beneficial opportunities for value creation to both social and economic actors within a service ecosystem. The paper furthers the understanding of co-governance as a nexus, facilitating the CE process, which is essential for generating benefits for supplying companies, beyond traditional aspects of collaboration, monetary gains and loyal customers.

Keyword
co-governance, consumer engagement, co-created value, multi-beneficial, online community, service ecosystem
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-275728 (URN)10.1080/0965254X.2015.1095221 (DOI)000386929800011 ()
Available from: 2016-02-05 Created: 2016-02-05 Last updated: 2017-11-30Bibliographically approved
Gidhagen, M. (2016). Envisioning Potential Value Creation through Managing Resource Becoming. In: Russo-Spena, Tiziana & Mele, Cristina (Ed.), What's ahead in business research: New perspectives for business and Society. Paper presented at 26th Annual Conference of the European-Association-for-Research-on-Services (RESAR), Naples, ITALY, SEP 08-10, 2016.
Open this publication in new window or tab >>Envisioning Potential Value Creation through Managing Resource Becoming
2016 (English)In: What's ahead in business research: New perspectives for business and Society / [ed] Russo-Spena, Tiziana & Mele, Cristina, 2016Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Within a research context of resuming business, the purpose of this paper is to elaborate on the issue of potentiality of dormant resources for actor to actor (A2A) value creation following business closure, also developing a discussion on resource becoming. On the issue of identifying and acknowledging potential resources when resuming business, we see resource becoming as contingent on acknowledging potential resources, using previous experience of combing resources, and envisioning future resource integration for value creation. Equally we argue that reconfiguring resources is essential to resource becoming. As an illustration for our discussion we use a case study of a re-opened Swedish iron-ore mine after twenty years of closure.

National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-313435 (URN)000392696700024 ()9791220013840 (ISBN)
Conference
26th Annual Conference of the European-Association-for-Research-on-Services (RESAR), Naples, ITALY, SEP 08-10, 2016
Available from: 2017-01-19 Created: 2017-01-19 Last updated: 2017-03-10Bibliographically approved
Gidhagen, M. & Havila, V. (2016). From Business Remains to Reactivated Relationships. In: Peter Thilenius, Cecilia Pahlberg, Virpi Havila (Ed.), Extending Business Network Approach: New Territories, New Technologies, New Terms (pp. 269-282). London: Palgrave Macmillan
Open this publication in new window or tab >>From Business Remains to Reactivated Relationships
2016 (English)In: Extending Business Network Approach: New Territories, New Technologies, New Terms / [ed] Peter Thilenius, Cecilia Pahlberg, Virpi Havila, London: Palgrave Macmillan, 2016, p. 269-282Chapter in book (Refereed)
Abstract [en]

Over the years, research has covered many different aspects of business relationships; for example, there are streams investigating relationship initiation (e.g., Edvardsson et al. 2008), relationship development (e.g., Dwyer et al. 1987), critical episodes in relationships (e.g., Gidhagen 2002), relationship termination (e.g., Alajoutsijärvi et al. 2000), as well as network effects of relationships (e.g., Håkansson and Snehota 1995). However, there are few studies that focus on the time after a business relationship is terminated. A practical explanation may be the difficulty to study something ‘that is not,’ given, for instance, the reluctance to discuss any termination processes, or even problems of finding anyone with memories of the past. Another reason is of course that there may be considered little rationale in analysing something that is no more. However, this no-longer-existing business relationship may indeed be turned into ‘something’ again—once terminated, and later reactivated. In such a situation, the former relationship, its termination and also the time between termination and reactivation are all important aspects to consider.

Place, publisher, year, edition, pages
London: Palgrave Macmillan, 2016
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-291306 (URN)10.1057/978-1-137-53765-2_15 (DOI)2-s2.0-84978334550 (Scopus ID)978-1-137-53765-2 (ISBN)978-1-137-53763-8 (ISBN)
Available from: 2016-05-01 Created: 2016-05-01 Last updated: 2017-01-02Bibliographically approved
Bengtson, A., Gidhagen, M., Havila, V. & Poblete, L. (2015). Corporate acquisitions and Reactivation of Business Relationships: The importance of relationship infrastructure. In: Proceedings of the 31st IMP Conference, Kolding, Denmark, 2015: . Paper presented at 31st Annual IMP Conference, Kolding, Denmark, 25-29 August.
Open this publication in new window or tab >>Corporate acquisitions and Reactivation of Business Relationships: The importance of relationship infrastructure
2015 (English)In: Proceedings of the 31st IMP Conference, Kolding, Denmark, 2015, 2015Conference paper, Published paper (Refereed)
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:uu:diva-261892 (URN)
Conference
31st Annual IMP Conference, Kolding, Denmark, 25-29 August
Available from: 2015-09-04 Created: 2015-09-04 Last updated: 2017-05-08
Jansson, J., Gebert Persson, S., Ågren, K., Gidhagen, M. & Sörhammar, D. (2015). I besökarens fotspår: Pilotstudie av besöksnäringen i Uppsala län.
Open this publication in new window or tab >>I besökarens fotspår: Pilotstudie av besöksnäringen i Uppsala län
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2015 (Swedish)Report (Other academic)
Publisher
p. 28
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-284515 (URN)
Available from: 2016-04-18 Created: 2016-04-18 Last updated: 2016-04-29
Gidhagen, M., Sörhammar, D. & Röndell, J. G. (2015). Modern Media and the Role of the Dialogue for External Effectiveness. In: Gummesson, Evert; Mele, Christina; Polese, Francesco (Ed.), Proceedings of the 2015 Naples Forum on Service: . Paper presented at 2015 Naples Forum on Service, Naples, Italy.
Open this publication in new window or tab >>Modern Media and the Role of the Dialogue for External Effectiveness
2015 (English)In: Proceedings of the 2015 Naples Forum on Service / [ed] Gummesson, Evert; Mele, Christina; Polese, Francesco, 2015Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-268683 (URN)
Conference
2015 Naples Forum on Service, Naples, Italy
Available from: 2015-12-09 Created: 2015-12-09 Last updated: 2016-04-14
Gidhagen, M. (2015). Reconfiguring Dormant Resources in Resumed business: A2A Value Creation in a Mining Context. In: Gummesson, Evert; Mele, Christina; Polese, Francesco (Ed.), Proceedings of the 2015 Naples Forum on Service: . Paper presented at 2015 Naples Forum on Service, Naples, Italy.
Open this publication in new window or tab >>Reconfiguring Dormant Resources in Resumed business: A2A Value Creation in a Mining Context
2015 (English)In: Proceedings of the 2015 Naples Forum on Service / [ed] Gummesson, Evert; Mele, Christina; Polese, Francesco, 2015Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-268682 (URN)
Conference
2015 Naples Forum on Service, Naples, Italy
Available from: 2015-12-09 Created: 2015-12-09 Last updated: 2015-12-09
Gidhagen, M., Havila, V. & Medlin, C. J. (2015). Reconfiguring Resources when Resuming Business. In: ANZMAC 2015 Proceedings: . Paper presented at 2015 ANZMAC Conference, Sydney, Australia, 30 November - 2 December.
Open this publication in new window or tab >>Reconfiguring Resources when Resuming Business
2015 (English)In: ANZMAC 2015 Proceedings, 2015Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-268638 (URN)
Conference
2015 ANZMAC Conference, Sydney, Australia, 30 November - 2 December
Funder
The Jan Wallander and Tom Hedelius Foundation
Available from: 2015-12-08 Created: 2015-12-08 Last updated: 2016-04-29
Gebert Persson, S. & Gidhagen, M. (2015). Using online insurance services: a matter of trust, technology – or the relationship?. In: ICRM 2015 Proceedings: . Paper presented at ICRM 2015, Helsinki, Finland.
Open this publication in new window or tab >>Using online insurance services: a matter of trust, technology – or the relationship?
2015 (English)In: ICRM 2015 Proceedings, 2015Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-268674 (URN)
Conference
ICRM 2015, Helsinki, Finland
Available from: 2015-12-09 Created: 2015-12-09 Last updated: 2015-12-09
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