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Publications (10 of 46) Show all publications
Andersson, J. (2023). Bortom vänstervind och högervåg. In: Jenny Andersson, Nikolas Glover, Orsi Husz, David Larsson Heidenblad (Ed.), Marknadens tid: Mellan folkhemskapitalism och nyliberalism (pp. 11-32). Lund: Nordic Academic Press
Open this publication in new window or tab >>Bortom vänstervind och högervåg
2023 (Swedish)In: Marknadens tid: Mellan folkhemskapitalism och nyliberalism / [ed] Jenny Andersson, Nikolas Glover, Orsi Husz, David Larsson Heidenblad, Lund: Nordic Academic Press, 2023, p. 11-32Chapter in book (Refereed)
Place, publisher, year, edition, pages
Lund: Nordic Academic Press, 2023
Keywords
Marknadsvändningen; Sverige 1900-tal; Kultur- socialhistoria; Nyliberalism
National Category
Economic History History History of Ideas
Research subject
Economic History; History of Science and Ideas
Identifiers
urn:nbn:se:uu:diva-516981 (URN)10.21525/kriterium.54 (DOI)9789189361751 (ISBN)9789189361775 (ISBN)
Funder
Riksbankens Jubileumsfond, M19-0231:1
Available from: 2023-12-01 Created: 2023-12-01 Last updated: 2023-12-01
Andersson, J., Glover, N., Husz, O. & Larsson Heidenblad, D. (Eds.). (2023). Marknadens tid: mellan folkhemskapitalism och nyliberalism. Lund: Nordic Academic Press
Open this publication in new window or tab >>Marknadens tid: mellan folkhemskapitalism och nyliberalism
2023 (Swedish)Collection (editor) (Refereed)
Abstract [sv]

Marknadens tid samlar bidrag från några av Sveriges främsta historiker och fokuserar tiden från 1970-talet och framåt. Varje kapitel utgår från en bild, och i centrum står marknadsvändningen – en mångfacetterad, men samtidigt tydlig process genom vilken marknaden som institution, ideal och metafor blivit ledande inom samhällslivet. Hur kom det sig?

Marknadens tid satte stora avtryck i svensk politik, men den förändrade också människors vardagsliv, språkbruk och referensramar. Boken visar att marknaden inte kan förstås som en monolit – det har funnits flera olika marknadsbegrepp och -visioner i omlopp som både samverkat och konkurrerat. De har samspelat med olika traditioner, från ’folkhemskapitalism’, till libertarianska och nyliberala tankegångar.

Antologin kan därmed peka på historiska brott, men också viktiga kontinuiteter längre bakåt i välfärdsstatens historia. Den historiska blicken avtäcker marknadsvändningens ofta förbisedda sociala, politiska och kulturella allianser, och belyser de tidvis stora skillnaderna mellan aktörernas avsikter och hur det sedan blev.

Abstract [en]

This timely edited volume gather’s a number of Sweden’s leading historians who specialize on the profound transformations of the late 20th Century. Each chapter starts from an image, and at the center is the “market turn” – a multifaceted, but at the same time distinct historical process through which the market as an institution, an ideal, and a metaphor has become a focal point of social life. How did this happen?

The market turn left a big mark on Swedish politics, but it also changed people’s everyday lives, their language use, and frame of reference. The book shows that the market cannot be understood as a monolith – there have been several different market concepts and visions in circulation. Some overlapping and mutually reinforcing, others in direct competition. Together they have interacted with different political and intellectual traditions, from the “people’s home capitalism” of the Welfare state era to libertarian and neoliberal understandings.

The edited volume sheds light on dramatic ruptures, but also on important continuities. The book reveals the often overlooked social, political, and cultural alliances of the market turn, and renders clear the sometimes large differences between the actor’s intentions and the actual consequences. 

Place, publisher, year, edition, pages
Lund: Nordic Academic Press, 2023. p. 399
Series
Kriterium, E-ISSN 2002-2131 ; 54
Keywords
Marknadsvändningen, Sverige 1900-tal, Kultur- socialhistoria, Nyliberalism
National Category
History and Archaeology
Research subject
Economic History; History; History of Science and Ideas
Identifiers
urn:nbn:se:uu:diva-516831 (URN)10.21525/kriterium.54 (DOI)9789189361751 (ISBN)9789189361775 (ISBN)
Funder
Riksbankens Jubileumsfond, M19-0231:1
Available from: 2023-11-30 Created: 2023-11-30 Last updated: 2023-12-01Bibliographically approved
Husz, O. (2023). The Birth of the Finance Consumer: Feminists, Bankers and the Re-Gendering of Finance in Mid-Twentieth-Century Sweden. Contemporary European History, 1-20
Open this publication in new window or tab >>The Birth of the Finance Consumer: Feminists, Bankers and the Re-Gendering of Finance in Mid-Twentieth-Century Sweden
2023 (English)In: Contemporary European History, ISSN 0960-7773, E-ISSN 1469-2171, p. 1-20Article in journal (Refereed) Published
Abstract [en]

This article examines a series of financial study courses for women in 1950s Sweden, jointly organised by commercial banks and an important non-partisan women's organisation, the Fredrika Bremer Association. The aim is to highlight and explain historical connections between feminism and financialisation. I argue that the feminist aspiration to emancipate women from the curtailments of ‘petty’ domestic finance aligned with the banks’ desire to domesticate financial markets. The performances of ‘female finance’ in these campaigns – striking a balance between PR and empowerment – contributed to the making of a new historical figure, not that of the female investor but rather the consumer of finance. The article not only demonstrates the role of gender in the financialisation of everyday life and in the domestication of finance, but also uncovers a longer pre-history behind these processes that are conventionally associated with neoliberalisation in later decades.

Keywords
gender, financialisation of everyday life, domestication of finance, shareholding, neo-liberalism, financial identities, mid-20th century, Sweden
National Category
History History of Ideas Economic History
Research subject
History of Sciences and Ideas
Identifiers
urn:nbn:se:uu:diva-509088 (URN)10.1017/s0960777323000383 (DOI)
Funder
Riksbankens Jubileumsfond, M19-0231
Available from: 2023-08-14 Created: 2023-08-14 Last updated: 2023-11-28
Husz, O. & Larsson Heidenblad, D. (2023). The Making of Everyman’s Capitalism in Sweden: Micro-infrastructures, Unlearning, and Moral Boundary Work. Enterprise & society, 24(2), 425-454
Open this publication in new window or tab >>The Making of Everyman’s Capitalism in Sweden: Micro-infrastructures, Unlearning, and Moral Boundary Work
2023 (English)In: Enterprise & society, ISSN 1467-2227, E-ISSN 1467-2235, Vol. 24, no 2, p. 425-454Article in journal (Refereed) Published
Abstract [en]

This article analyzes the so-called turn to the market in Sweden, with an emphasis on aspects that are typically absent from large-scale narratives. How did the changes known as neoliberalization and financialization enter everyday life and mundane financial practices? And which analytical tools can historians use to meaningfully connect the experience of changes on the micro level to those on the macro level? Zooming in on the the year 1979 and focusing on two empirical cases—the popularization of stock saving and the domestication of consumer credit—allows us to elaborate and apply a set of analytical entry points about (1) mundane micro-infrastructures, (2) financial knowledge as learning and unlearning, and (3) moral boundary work. This framework offers a way of exploring when and in what ways new financial practices were experienced and eventually embraced by those who had previously been skeptical or even hostile. It also reveals the role played by actors and institutions not typically seen as agents of marketization.

Place, publisher, year, edition, pages
Cambridge University Press, 2023
National Category
History Economic History History of Ideas
Identifiers
urn:nbn:se:uu:diva-450956 (URN)10.1017/eso.2021.41 (DOI)000767130300001 ()
Funder
Riksbankens Jubileumsfond
Available from: 2021-08-20 Created: 2021-08-20 Last updated: 2023-07-12Bibliographically approved
Åström Rudberg, E. & Husz, O. (2023). The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden. Journal of Historical Research in Marketing, 15(2), 77-97
Open this publication in new window or tab >>The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
2023 (English)In: Journal of Historical Research in Marketing, ISSN 1755-750X, E-ISSN 1755-7518, Vol. 15, no 2, p. 77-97Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to investigate an unexplored part of advertising history; namely, the education of a large, mundane, nonelite group of advertising professionals, so-called advertising technicians and the knowledge they acquired. Examining correspondence courses in the technology of advertising, we focus particularly on the production of technified knowledge and mass personas.

Design/methodology/approach

The study is based on a qualitative analysis of course material from Sweden’s two largest correspondence schools in the 1930s and 1940s. Two theoretical concepts guide the analysis: the concept of market devices and the notion of personas, both of which we use to show how the courses crafted a particular kind of advertising professional as well as knowledge.

Findings

The study shows that courses created a template-based persona of the advertising technician, who possessed what we call bounded originality characterized by diligence, modesty and rule-governed creative imagination. Similarly, the courses created a body of knowledge that was controllable and highly practice-oriented. The advertising technician was expected to embody and internalize the advertising knowledge, thus, becoming an extension of this knowledge on the market.

Originality/value

By directing the searchlight at the cadre of ordinary, middle-class advertising professionals instead of the high-profile “advertising creatives” and innovators, the paper brings to the foreground the nonelite level of the advertising industry. These practitioners went to work in the business world to produce the everyday advertising that was not necessarily groundbreaking but was needed in a growing mass-consumption society.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
History of marketing education, Advertising history, Market devices, Persona studies, Sweden
National Category
History of Ideas Economic History
Research subject
Economic History; History of Sciences and Ideas
Identifiers
urn:nbn:se:uu:diva-496760 (URN)10.1108/jhrm-11-2022-0032 (DOI)000934431700001 ()
Funder
The Jan Wallander and Tom Hedelius Foundation, P2013-144:1
Available from: 2023-02-20 Created: 2023-02-20 Last updated: 2023-10-10Bibliographically approved
Husz, O. (2022). Identitetsekonomin. Stockholm: Riksbankens Jubileumsfond; Makadam förlag
Open this publication in new window or tab >>Identitetsekonomin
2022 (Swedish)Book (Other academic)
Abstract [en]

Idéhistorikern Orsi Husz berättar historien om varför banker hanterar våra digitala identiteter.

Place, publisher, year, edition, pages
Stockholm: Riksbankens Jubileumsfond; Makadam förlag, 2022. p. 61
Series
Stiftelsen Riksbankens jubileumsfonds årsbok, ISSN 2000-1029 ; 2022: Efter digitaliseringen
Keywords
identitetsdokument, kommersiell övervakning, kreditkort, finansialisering, Sverige
National Category
Economic History History Other Humanities History of Ideas
Research subject
History of Sciences and Ideas; Economic History
Identifiers
urn:nbn:se:uu:diva-486282 (URN)978-91-7061-386-9 (ISBN)
Funder
Swedish Research CouncilRiksbankens Jubileumsfond
Available from: 2022-10-06 Created: 2022-10-06 Last updated: 2023-03-17Bibliographically approved
Husz, O. (2022). The Identity Economy. Stockholm: Riksbankens Jubileumsfond; Makadams förlag
Open this publication in new window or tab >>The Identity Economy
2022 (English)Book (Other academic)
Abstract [en]

Historian Orsi Husz highlights the continuities in the transition from an analogue documentary regime of identity verification to digital surveillance capitalism.

Place, publisher, year, edition, pages
Stockholm: Riksbankens Jubileumsfond; Makadams förlag, 2022. p. 65
Series
Stiftelsen Riksbankens jubileumsfonds årsbok, ISSN 2000-1029 ; 2022: After Digitalisation
Keywords
commercial surveillance, identity documents, credit cards, financialization, Sweden
National Category
History of Ideas History Economic History
Research subject
History of Sciences and Ideas; Economic History
Identifiers
urn:nbn:se:uu:diva-486283 (URN)978-91-7061-408-8 (ISBN)
Funder
Riksbankens JubileumsfondSwedish Research Council
Available from: 2022-10-06 Created: 2022-10-06 Last updated: 2023-03-17Bibliographically approved
Husz, O. & Arnberg, K. (2021). Far i fönstret: Kommersiell konstruktion av kön och den nya mannen i 1930-talets skyltfönster. In: Rebecka Lennartsson & Karin Carlsson (Ed.), Bakom stadens kulisser: Genus och gränser i Stockholm 1800–2000 (pp. 291-337). Stockholm: Stockholmia förlag
Open this publication in new window or tab >>Far i fönstret: Kommersiell konstruktion av kön och den nya mannen i 1930-talets skyltfönster
2021 (Swedish)In: Bakom stadens kulisser: Genus och gränser i Stockholm 1800–2000 / [ed] Rebecka Lennartsson & Karin Carlsson, Stockholm: Stockholmia förlag, 2021, p. 291-337Chapter in book (Refereed)
Place, publisher, year, edition, pages
Stockholm: Stockholmia förlag, 2021
Series
Kriterium, E-ISSN 2002-2131
National Category
Economic History History History of Ideas
Identifiers
urn:nbn:se:uu:diva-450955 (URN)10.33819/kriterium.31.f (DOI)978-91-7031-331-8 (ISBN)
Funder
Riksbankens Jubileumsfond
Available from: 2021-08-20 Created: 2021-08-20 Last updated: 2022-08-23Bibliographically approved
Husz, O. (2021). Sociala medier och distanshandel anno 1900: Charlotte Nilsson: Förbindelse med en större värld: Postorder i Sverige under tidigt 1900-tal [Review]. Historisk Tidskrift, 141(2), 330-337
Open this publication in new window or tab >>Sociala medier och distanshandel anno 1900: Charlotte Nilsson: Förbindelse med en större värld: Postorder i Sverige under tidigt 1900-tal
2021 (Swedish)In: Historisk Tidskrift, ISSN 0345-469X, E-ISSN 2002-4827, Vol. 141, no 2, p. 330-337Article, book review (Other academic) Published
National Category
History Economic History
Identifiers
urn:nbn:se:uu:diva-451005 (URN)000670005000012 ()
Note

Title in Web of Science: Connection with a larger world: Mail order in Sweden during the early 20th century

Available from: 2021-08-20 Created: 2021-08-20 Last updated: 2022-05-10Bibliographically approved
Husz, O. & Forsell, H. (2020). Hermodseleven: den svenska idén om framgång. In: Peter Josephson & Leif Runefelt (Ed.), Historiska typer: . Möklinta: Gidlunds förlag
Open this publication in new window or tab >>Hermodseleven: den svenska idén om framgång
2020 (Swedish)In: Historiska typer / [ed] Peter Josephson & Leif Runefelt, Möklinta: Gidlunds förlag, 2020Chapter in book (Other academic)
Place, publisher, year, edition, pages
Möklinta: Gidlunds förlag, 2020
National Category
History
Research subject
Economic History
Identifiers
urn:nbn:se:uu:diva-392152 (URN)978-91-7844-431-1 (ISBN)
Funder
Swedish Research CouncilThe Jan Wallander and Tom Hedelius Foundation
Available from: 2019-08-29 Created: 2019-08-29 Last updated: 2021-08-23Bibliographically approved
Projects
The Business of Identity. Money and Identification in Twentieth Century Sweden [2017-01342_VR]; Uppsala UniversityThe intimate relationship. A cultural economic history of everyday finances [SAB17-0166:1_RJ]; Uppsala UniversityNeoliberalism in the Nordics: Developing an absent theme [M19-0231:1_RJ]; Uppsala University
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-7194-5533

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