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Nauwerck, Malin
Publications (8 of 8) Show all publications
Nauwerck, M. (2018). A World of Myths: World Literature and Storytelling in Canongate's Myths series. (Doctoral dissertation). Uppsala: Avdelningen för litteratursociologi
Open this publication in new window or tab >>A World of Myths: World Literature and Storytelling in Canongate's Myths series
2018 (English)Doctoral thesis, monograph (Other academic)
Abstract [en]

This thesis discusses contemporary publishing within the global, literary system through the prism of the transnational publishing project the Myths series, initiated by Scottish publishing house Canongate Books in 2005. By combining the perspectives of world literature studies and sociology of literature, I explore the conception, development and communication around the Myths series (today published in forty countries) in relation firstly to the contemporary changes in the publishing industry, situated within a more general literary debate on globalisation and cultural diversity and secondly the rise of a social order epitomised under the umbrella term “new economy”, in which the practice of strategic communication or marketing storytelling has become increasingly common.

Within these frames, this thesis considers the history of Canongate books and its frontman, the publisher Jamie Byng, and compares the translation, adaptation and marketing of the Myths series in the United Kingdom and Sweden. I argue that the Myths series can be understood as a reaction to a globalised and conglomerated book market as well as an independent publisher’s strategy of imitating conglomerates in creating globally convergent content. This takes place however from a cultural and linguistic centre, affecting the outcome of this conceptualised product of the literary system, also understood as ‘born world literature’. A finding of this thesis is that the relations between centre and periphery within the global literary system take concrete form in glocalising publishing practises, but also that this perspective of dominance and submission can be applied to marketing storytelling. I explore the process of transference of storytelling between agents such as publishers, authors, journalists and literary critics, arguing that the guiding master narratives typical of the literary field themselves can be viewed through the prism of the global literary system. In a case study of Margaret Atwood’s role in the Myths series and an in-depth reading of her Myths title The Penelopiad (2005), I show how marketing storytelling can constitute an integral part of a literary work, as well as how Atwood, a star in the firmament of world literature, negotiates the Myths concept in relation to her own position, poetics and public persona.

Place, publisher, year, edition, pages
Uppsala: Avdelningen för litteratursociologi, 2018. p. 420
Series
Skrifter utgivna av Avdelningen för litteratursociologi vid Litteraturvetenskapliga institutionen i Uppsala, ISSN 0349-1145 ; 75
Keywords
Sociology of Literature, World Literature, Book History, Publishing Studies, Sociology of Translation, Marketing, Storytelling, Book Trade, Metafiction, 21st Century
National Category
General Literature Studies
Research subject
Literature
Identifiers
urn:nbn:se:uu:diva-341402 (URN)978-91-982819-4-1 (ISBN)
Public defence
2018-05-23, Universitetshuset IV, Biskopsgatan 3, 75310, Uppsala, 13:15 (Swedish)
Opponent
Supervisors
Available from: 2018-04-26 Created: 2018-03-30 Last updated: 2018-04-26
Nauwerck, M. (2018). Birgitta Theander, Till arbetet! Yrkesdrömmar och arbetsliv i flickboken 1920–65. Makadam. Göteborg och Stockholm 2017. (ed.) [Review]. Samlaren: tidskrift för svensk litteraturvetenskaplig forskning, 139, 341-345
Open this publication in new window or tab >>Birgitta Theander, Till arbetet! Yrkesdrömmar och arbetsliv i flickboken 1920–65. Makadam. Göteborg och Stockholm 2017.
2018 (Swedish)In: Samlaren: tidskrift för svensk litteraturvetenskaplig forskning, ISSN 0348-6133, E-ISSN 2002-3871, Vol. 139, p. 341-345Article, book review (Refereed) Published
Place, publisher, year, edition, pages
Uppsala: Svenska Litteratursällskapet, 2018
National Category
General Literature Studies
Research subject
Literature
Identifiers
urn:nbn:se:uu:diva-378780 (URN)
Available from: 2019-03-08 Created: 2019-03-11 Last updated: 2019-03-13Bibliographically approved
Nauwerck, M. (2012). Behöver bloggen boken?. 10TAL, 7
Open this publication in new window or tab >>Behöver bloggen boken?
2012 (Swedish)In: 10TAL, ISSN 2000-5350, Vol. 7Article in journal (Other academic) Published
Keywords
digital publicering, blok, blogg, autencitet, jagframställning
National Category
General Literature Studies
Identifiers
urn:nbn:se:uu:diva-242999 (URN)
Available from: 2015-02-03 Created: 2015-02-03 Last updated: 2015-02-03
Nauwerck, M. (2012). Makten över debutanten. 10TAL, 11
Open this publication in new window or tab >>Makten över debutanten
2012 (Swedish)In: 10TAL, ISSN 2000-5350, Vol. 11Article in journal (Other academic) Published
Keywords
litteratursociologi, bourdieu, debutant
National Category
General Literature Studies
Identifiers
urn:nbn:se:uu:diva-242997 (URN)
Available from: 2015-02-03 Created: 2015-02-03 Last updated: 2015-02-03
Nauwerck, M. (2012). Världslitteratur som koncept: Om förläggare, rättigheter och svårigheter i det internationella utgivningsprojektet the Myths series. In: Johan Svedjedal (Ed.), Svensk litteratur som världslitteratur: en antologi: . Avdelningen för litteratursociologi
Open this publication in new window or tab >>Världslitteratur som koncept: Om förläggare, rättigheter och svårigheter i det internationella utgivningsprojektet the Myths series
2012 (Swedish)In: Svensk litteratur som världslitteratur: en antologi / [ed] Johan Svedjedal, Avdelningen för litteratursociologi , 2012Chapter in book (Refereed)
Place, publisher, year, edition, pages
Avdelningen för litteratursociologi, 2012
Series
Skrifter utgivna av Litteraturvetenskapliga institutionen vid Uppsala universitet, ISSN 0346-7856 ; 65
Keywords
litteratursociologi, världslitteratur, översättningsstudier
National Category
General Literature Studies
Identifiers
urn:nbn:se:uu:diva-242992 (URN)978-91-88300-57-7 (ISBN)
Available from: 2015-02-03 Created: 2015-02-03 Last updated: 2015-02-03
Nauwerck, M. (2011). Kerstin Bergman & Sara Kärrholm, Kriminallitteratur. Utveckling, genrer, perspektiv: Studentlitteratur. Lund 2011 [Review]. Samlaren: tidskrift för svensk litteraturvetenskaplig forskning, 132, 326-327
Open this publication in new window or tab >>Kerstin Bergman & Sara Kärrholm, Kriminallitteratur. Utveckling, genrer, perspektiv: Studentlitteratur. Lund 2011
2011 (Swedish)In: Samlaren: tidskrift för svensk litteraturvetenskaplig forskning, ISSN 0348-6133, E-ISSN 2002-3871, Vol. 132, p. 326-327Article, book review (Other academic) Published
Place, publisher, year, edition, pages
Uppsala: Svenska Litteratursällskapet, 2011
National Category
General Literature Studies
Research subject
Literature
Identifiers
urn:nbn:se:uu:diva-173098 (URN)
Available from: 2012-04-18 Created: 2012-04-18 Last updated: 2017-12-07
Nauwerck, M. (2011). Penguin gjorde god litteratur till varumärke. Svenska Dagbladet
Open this publication in new window or tab >>Penguin gjorde god litteratur till varumärke
2011 (Swedish)In: Svenska DagbladetArticle in journal, News item (Other (popular science, discussion, etc.)) Published
Keywords
förlagsvetenskap, bokhistoria, litteratursociologi
National Category
General Literature Studies
Identifiers
urn:nbn:se:uu:diva-242995 (URN)
Available from: 2015-02-03 Created: 2015-02-03 Last updated: 2015-02-03
Nauwerck, M. (2010). Sarah Waters fastklämd i grafisk korsett. Svenska Dagbladet
Open this publication in new window or tab >>Sarah Waters fastklämd i grafisk korsett
2010 (Swedish)In: Svenska DagbladetArticle in journal, News item (Other (popular science, discussion, etc.)) Published
Keywords
litteratursociologi, förlagsvetenskap
National Category
General Literature Studies
Identifiers
urn:nbn:se:uu:diva-242996 (URN)
Available from: 2015-02-03 Created: 2015-02-03 Last updated: 2015-02-03
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