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Svensson, Emma
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Publications (7 of 7) Show all publications
Svensson, E. (2016). Mind the Mind: Strategic Communication in the Swedish Green Party. (Doctoral dissertation). Uppsala: Acta Universitatis Upsaliensis
Open this publication in new window or tab >>Mind the Mind: Strategic Communication in the Swedish Green Party
2016 (English)Doctoral thesis, monograph (Other academic)
Abstract [en]

An increasingly complex environment and pressure from external publics on organizations to speak consistently challenge contemporary organizations. Strategic communication has been portrayed as offering a method for organizations to handle these complexities and is characterized not only as a rational way to handle problems organization face by centralizing, planning, and controlling, but as inevitable.

Contrary to the conventional understanding of strategic communication as being a micro-level action, I recognize in this thesis that organizations’ strategic communication making is socially embedded. Thus, taken for granted ways of engaging in strategic communication play a vital role for what activities are conducted and how. Hence strategic communication is viewed to also constitute a macro-level phenomenon (a ‘strategic communication mind’) that reciprocally interacts with how participants engage in strategic communication making at the micro-level.

Using a practice theory lens and an ethnographic approach, I explore how the strategic communication mind and strategic communication making reciprocally interacted in the Swedish Green Party’s 2014 election campaign making by focusing on how the national organization and a local branch, organized for the election campaign, engaged in planning and controlling.

In generalized terms, my findings suggest that even though the national organization and the local branch’s campaign making interacted with the strategic communication mind, these interactions were not always reciprocal. Rather, many of their micro-level activities diverged from what both campaign groups’ members expected and desired to do, as well as what the strategic communication mind prescribes. I suggest that it was the organizational and election campaign contexts in which the campaign making transpired that made participants unable to follow the strategic communication mind to the letter. Hence, participants’ invocation of the strategic communication mind in campaign making led to a number of tensions: between centralization and internal democracy, planning and situational coping, strategist control and inclusion, and control and flexibility. Although these tensions challenged the strategic communication mind by hindering a reciprocal interaction, the mind was never deliberately critiqued or challenged by participants of the campaign groups or rank-and-file members, but the tensions kept lingering on.

Place, publisher, year, edition, pages
Uppsala: Acta Universitatis Upsaliensis, 2016. p. 240
Series
Uppsala Studies in Media and Communication, ISSN 1651-4777 ; 10
Keyword
Strategic Communication, Strategic Political Communication, Election Campaigns, Practice Theory, Strategy as Practice, Objective Mind, Biography, Positioning, Tensions
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:uu:diva-278852 (URN)978-91-554-9490-2 (ISBN)
Public defence
2016-04-15, Ekonomikum, Hörsal 2, Kyrkogårdsgatan 10, Uppsala, 10:00 (English)
Opponent
Supervisors
Available from: 2016-03-22 Created: 2016-02-26 Last updated: 2016-04-04
Pallas, J. & Svensson, E. (2016). Typical tools for assessment of communicative performance. Corporate Reputation Review, 19(1), 47-58
Open this publication in new window or tab >>Typical tools for assessment of communicative performance
2016 (English)In: Corporate Reputation Review, ISSN 1363-3589, Vol. 19, no 1, p. 47-58Article in journal (Refereed) Published
Abstract [en]

Concepts like reputation, recognition, legitimacy, visibility, image, popularity, trust and others are frequently used in describing how successful an organization's communication has been in describing properties and qualities of its activities. In this paper we seek to schematically address some of these concepts as they often appear in current communication/PR, organizational and sociological research to examine what qualities and criteria these concepts tend to refer to. By way of situating our discussion in a broader context of how a neo-institutional perspective understands organizational performance, we seek to identify and suggest some of the central qualities of the most popular concepts. We combine then the different qualities these concepts invoke and suggest a model that can be used in a more accurate discussion of an organization's communication.

Keyword
Corporate communication, assessment, reputation, legitimacy, ranking, recognition, status, image, visibility, celebrity, popularity, neo-institutional theory.
National Category
Business Administration Communication Studies
Research subject
Business Studies; Media and Communication Studies
Identifiers
urn:nbn:se:uu:diva-246775 (URN)10.1057/crr.2015.25 (DOI)000372584600004 ()
Available from: 2015-03-10 Created: 2015-03-10 Last updated: 2016-05-11Bibliographically approved
Svensson, E. (2014). Political Actors Understanding of Media in Lobbying Praxis. In: : . Paper presented at 2014 International Communication Association Annual Conference; Seattle, US, May 2014.
Open this publication in new window or tab >>Political Actors Understanding of Media in Lobbying Praxis
2014 (English)Conference paper, Published paper (Refereed)
National Category
Media and Communications
Identifiers
urn:nbn:se:uu:diva-238281 (URN)
Conference
2014 International Communication Association Annual Conference; Seattle, US, May 2014
Available from: 2014-12-11 Created: 2014-12-11 Last updated: 2015-10-14
Svensson, E. (2014). The Production of Political Campaigns. Situated Activities.. In: : . Paper presented at ECC ECREA; Lisboa, November, 2014.
Open this publication in new window or tab >>The Production of Political Campaigns. Situated Activities.
2014 (English)Conference paper, Published paper (Refereed)
National Category
Media and Communications
Identifiers
urn:nbn:se:uu:diva-238284 (URN)
Conference
ECC ECREA; Lisboa, November, 2014
Available from: 2014-12-11 Created: 2014-12-11 Last updated: 2015-10-14
Pallas, J. & Svensson, E. (2013). Corporate Media Work and Lobbying. In: : . Paper presented at The 4th Government network workshop: Political Affairs: Bridging Markets and Politics, Copenhagen, Business School, Dept. of Communication and Management, Copenhagen, Denmark October 10-11, 2013.
Open this publication in new window or tab >>Corporate Media Work and Lobbying
2013 (English)Conference paper, Published paper (Other academic)
National Category
Media and Communications
Identifiers
urn:nbn:se:uu:diva-238286 (URN)
Conference
The 4th Government network workshop: Political Affairs: Bridging Markets and Politics, Copenhagen, Business School, Dept. of Communication and Management, Copenhagen, Denmark October 10-11, 2013
Available from: 2014-12-11 Created: 2014-12-11 Last updated: 2015-10-14
Kiousis, S. K., Kim, J., Ragas, M. W., Wheat, G., Kochhar, S. K., Svensson, E. & Miles, M. D. (2013). Exploring New Frontiers of Agenda Building during the 2012 U.S. Presidential Election Pre-Convention Perios: Examining Linkages across Three Levels. In: 2013 International Communication Association Annual Conference; London, UK; June 17-21, 2013: Proceedings. Paper presented at Public Relations Division at the 2013 International Communication Association Annual Conference; London, UK; June 17-21, 2013.
Open this publication in new window or tab >>Exploring New Frontiers of Agenda Building during the 2012 U.S. Presidential Election Pre-Convention Perios: Examining Linkages across Three Levels
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2013 (English)In: 2013 International Communication Association Annual Conference; London, UK; June 17-21, 2013: Proceedings, 2013Conference paper, Oral presentation with published abstract (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:uu:diva-215726 (URN)
Conference
Public Relations Division at the 2013 International Communication Association Annual Conference; London, UK; June 17-21, 2013
Available from: 2014-01-16 Created: 2014-01-16 Last updated: 2014-01-17Bibliographically approved
Svensson, E. & Pallas, J. (2013). Typical tools for assessment of communicative performance.. In: : . Paper presented at Public Sector Responses To Global Crisis 17th Annual Conference of the International Research Society for Public Management;10-12th April 2013; Prague, Czech Republic.
Open this publication in new window or tab >>Typical tools for assessment of communicative performance.
2013 (English)Conference paper, Published paper (Refereed)
National Category
Media and Communications
Identifiers
urn:nbn:se:uu:diva-238285 (URN)
Conference
Public Sector Responses To Global Crisis 17th Annual Conference of the International Research Society for Public Management;10-12th April 2013; Prague, Czech Republic
Available from: 2014-12-11 Created: 2014-12-11 Last updated: 2015-10-14
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