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Försäljning och marknadsföring av medicintekniska engångsprodukter mot den svenska sjukhusmarknaden: En fallstudie av företaget Louis Gibeck AB
Schneider, Mark
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2003 (Swedish)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2003. , p. 62
Keywords [sv]
medicinteknik, konkurrensstrategi, målmarknadsföring, försäljning, sjukhus, engångsprodukter
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:uu:diva-210095
OAI: oai:DiVA.org:uu-210095
DiVA, id:
diva2:660980
External cooperation
Louis Gibeck AB
Subject / course
Business Studies
Educational program
Ekonomie kandidatprogrammet
Supervisors
Silver, Lars, Dr
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Examiners
Silver, Lars, Dr
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Available from:
2013-11-08
Created:
2013-10-31
Last updated:
2013-11-08
Bibliographically approved
Open Access in DiVA
fulltext
(3196 kB)
481 downloads
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FULLTEXT01.pdf
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3196 kB
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54c66f955c3503ff7d5df0a65422b5b4c69f27dbeb8936ebfaa455caf75e8b3077cd7585e74264ab222684ddd9e6ebc24b2dda9af56c602ebbde41def240ccda
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Department of Business Studies
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Business Administration
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Total: 481 downloads
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https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-210095
Direct link
http://uu.diva-portal.org/smash/record.jsf?pid=diva2:660980
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apa
ieee
modern-language-association
vancouver
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en-US
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