The triple helix originated as a historical analysis of the interconnectedness between industry, academia and the state. It was problematized by Etkowitz (1983, 1995) and has subsequently been adopted into national innovation policy in Sweden as the Universities’ third mission. This paper strives to understand the effects of this normative pressure to commercialize science as expressed linguistically by a researcher engaged in activities that appear to demonstrate the characteristics of the Triple Helix. A discourse analysis of the text produced through an interview with a researcher revealed three discourses which she acknowledged and selectively adopted or rejected as part of her role, these were the scientific, engineering and entrepreneurial discourses. It is suggested that a researcher is forced by such attempts to commercialise academic research results is pressured to take on a triplide identity containing these three ideals.