Logo: to the web site of Uppsala University

uu.sePublikasjoner fra Uppsala universitet
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Social Big Data and Privacy Awareness
Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media.
2015 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
Abstract [en]

Based on the rapid development of Big Data, the data from the online social network becomea major part of it. Big data make the social networks became data-oriented rather than social-oriented. Taking this into account, this dissertation presents a qualitative study to research howdoes the data-oriented social network affect its users’ privacy management for nowadays.

Within this dissertation, an overview of Big Data and privacy issues on the social network waspresented as a background study. We adapted the communication privacy theory as a frameworkfor further analysis how individuals manage their privacy on social networks. We study socialnetworks as an entirety in this dissertation. We selected Facebook as a case study to present theconnection between social network, Big Data and privacy issues.

The data that supported the result of this dissertation collected by the face-to-face and in-depthinterview study. As consequence, we found that the people divided the social networks intodifferent level of openness in order to avoid the privacy invasions and violations, according totheir privacy concern. They reduced and transferred their sharing from an open social networkto a more close one. However, the risk of privacy problems actually raised because peopleneglected to understand the data process on social networks. They focused on managed theeveryday sharing but too easily allowed other application accessed their personal data on thesocial network (such like the Facebook profile).

sted, utgiver, år, opplag, sider
2015. , s. 43
Emneord [en]
Big data, Online social networks, Communication privacy management theory
HSV kategori
Identifikatorer
URN: urn:nbn:se:uu:diva-242444OAI: oai:DiVA.org:uu-242444DiVA, id: diva2:783517
Fag / kurs
Information Systems
Utdanningsprogram
Master programme in Information Systems
Veileder
Examiner
Tilgjengelig fra: 2015-01-27 Laget: 2015-01-26 Sist oppdatert: 2018-01-11bibliografisk kontrollert

Open Access i DiVA

fulltext(676 kB)2111 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 676 kBChecksum SHA-512
eb046d544de7aa55054a60623b3f76a82db10bed82726090b57bfcc3f54b1a040c4d4d048c53ec2492949ecbd7949a15ba7e5465124946aaf4ef0db9b08da4b9
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 2111 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 2071 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf