uu.seUppsala universitets publikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Much ado about media: Public relations in public agencies in the wake of managerialism
University of Gothenburg, Sweden.
Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
2016 (engelsk)Inngår i: Journal of Public Relations Research, ISSN 1062-726X, E-ISSN 1532-754X, Vol. 42, nr 4, s. 600-606Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This paper rests on an assumption that media is much more than a communication channel or type of organization and that we have to take media under consideration if we want to understand the conditions for public agencies and their public relations activities. This is very much due to the processes of mediatization; that is to say, the double-sided process through which media a) emerge as an autonomous institution with its own set of rationalities that other institutions adapt to; and b) become an integrated part of other institutions’. 

A second assumption is that the extent to which public agencies adapt to media varies between different types of organizations, mostly as a consequence of an organization’s management structure. Public agencies governed by career managers are more eager to get media attention and control the media image of their organizations compared to agencies governed by field professionals. Circumstances that position public relations at the centre within agencies governed by career managers, but with limited freedom of action.

This raises a number of questions concerning circumstances, motives and consequences for public relations and in this paper we suggest three propositions for how we can understand the interplay between media in its institutional form, public agencies and public relations 1) public relations professionals have limited control to what degree public agencies adapt to the media logic 2) public relations professionals have limited control over public agencies media activities due to their high level of formalization and standardization 3) public relations in public agencies is to an extensive degree limited to media activities.

sted, utgiver, år, opplag, sider
2016. Vol. 42, nr 4, s. 600-606
Emneord [en]
Management structure, media, mediatization, public agencies, public relations
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap; Företagsekonomi
Identifikatorer
URN: urn:nbn:se:uu:diva-277191DOI: 10.1016/j.pubrev.2016.03.016ISI: 000384039200014OAI: oai:DiVA.org:uu-277191DiVA, id: diva2:904049
Forskningsfinansiär
Swedish Research Council, 2014-36150-113533-18Tilgjengelig fra: 2016-02-17 Laget: 2016-02-17 Sist oppdatert: 2017-11-30bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekst

Personposter BETA

Pallas, Josef

Søk i DiVA

Av forfatter/redaktør
Pallas, Josef
Av organisasjonen
I samme tidsskrift
Journal of Public Relations Research

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 371 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf