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THE PROTECTION SCOPE OF EU TRADE MARK LAW IN RELATION TO TRADE MARK FUNCTIONS
Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Juridiska fakulteten, Juridiska institutionen.
2019 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
Abstract [en]

The function of a trade mark plays an essential role in the proper interpretation and enforcement of trade mark law. In the case of double identity, whether a trade mark can fulfill its function, traditionally the function of guaranteeing the origin of products or services, is the benchmark of the scope of protection for a trade mark proprietor. Since the functions of guaranteeing the quality, communication, advertising, and investment have been identified and developed by the CJEU, it becomes controversial that whether the function of a trade mark can still be the benchmark of the scope of protection in the case of infringement. The purpose of the thesis is to analyze the reason of recognizing the functions other than that of guaranteeing the origin and examine the justification of such recognition. It is analyzed that the origin function of a trade mark could provide enough protection for the trade mark proprietor through the national cases and the comparison with similar cases in China. The recognition of the contemporary functions would potentially expand the scope of protection for trade mark proprietors and thus distort the integrity of Article 9 of the EUTMR and the fair competition that the EU trade mark law intends to promote. It is proposed that the CJEU should clarify the definition and scope of the contemporary functions and the protection gaps that could be created by confining the function of a trade mark in the case of double identity to the origin function. In addition, the balance among trade mark proprietors, their competitors, and consumers should be taken into consideration in order to justify the contemporary functions of a trade mark.

Ort, förlag, år, upplaga, sidor
2019. , s. 60
Nyckelord [en]
EU trade mark law, trade mark functions, infringement, protection gaps, fair competition
Nationell ämneskategori
Juridik
Identifikatorer
URN: urn:nbn:se:uu:diva-385669OAI: oai:DiVA.org:uu-385669DiVA, id: diva2:1325329
Utbildningsprogram
Magisterprogram i immaterialrätt
Handledare
Examinatorer
Tillgänglig från: 2019-07-01 Skapad: 2019-06-15 Senast uppdaterad: 2019-07-01Bibliografiskt granskad

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