uu.seUppsala universitets publikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
The Phenomenon of Participating: From apart to win, to playing a part
Waikato University, New Zealand.
Eastern Institute of Technology, New Zealand.
Uppsala universitet.
2016 (Engelska)Ingår i: Social Business, ISSN 2044-4087, Vol. 5, nr 4, s. 343-360Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

To better understand behavior in increasingly online social networks from a marketing perspective, we propose transcending the notion of market and so adopt an alternative participatory, communal conceptualization. This is centered on “performative participation” in co-creating value to improve the conditions of the social commons. The focus on participating highlights that more is going on than product-for-money exchange.

The discussion of the phenomenon of participating considers finite and infinite games, gifting, part-taking, and customer participation. The concept of creative economy is founded in the collaboration paradigm and suggests an economy of contribution that is not fully explained by monetized exchange between buyer and seller. Observable and familiar examples are identified, and we conclude with some implications for marketing practice that might motivate further scholarship.

Ort, förlag, år, upplaga, sidor
Westburn Publishers, 2016. Vol. 5, nr 4, s. 343-360
Nyckelord [en]
Collaborative production, distributed value co-creation, economy of contribution, creative commons, performative participation, online collaboration
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:uu:diva-275835OAI: oai:DiVA.org:uu-275835DiVA, id: diva2:901471
Tillgänglig från: 2016-02-08 Skapad: 2016-02-08 Senast uppdaterad: 2016-11-25

Open Access i DiVA

Fulltext saknas i DiVA

Personposter BETA

Sörhammar, David

Sök vidare i DiVA

Av författaren/redaktören
Sörhammar, David
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 304 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf