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United we stand, divided we fall: historical trajectory of strategic renewal activities at the Scandinavian Airlines System, 1946–2012
Univ Kent, Kent Business Sch, Int Business, Canterbury, Kent, England..
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
Linkoping Univ, Dept Management & Engn, Linkoping, Sweden.; Stockholm Sch Econ, Inst Econ & Business Hist, Stockholm, Sweden..
2017 (English)In: Business History, ISSN 0007-6791, E-ISSN 1743-7938, Vol. 59, no 4, p. 572-606Article in journal (Refereed) Published
Abstract [en]

Although the second half of the twentieth century saw the rise and fall of ‘multi-flag companies’ (MFCs) in the civil aviation industry, our understanding of how some managed to buck the trend and achieve longevity remains limited. This article advances business history and strategic management research by examining the strategic renewal activities of Scandinavian Airlines (formerly Scandinavian Airlines System [SAS]) during the period 1946–2012. The study sheds light on the key roles of private and state owners, rivals as well as banks, in critical financial phases are discussed in terms of longevity in the company. The longevity of the business stems from the leaders’ ability to develop as anticipated and respond to change in their competitive arena in close interaction with the owners. Thus, incumbent firms that strategically renew themselves prior to or during market reform, such as deregulation, enhance their chances of developing the size of their networks and revenue streams. Our main contribution to business history and strategic management literatures is the development of context-specific stages, which shed light on the evolution of strategic renewal activities and shifts from older processes and routines towards customer service and efficiency.

Place, publisher, year, edition, pages
London: Routledge, 2017. Vol. 59, no 4, p. 572-606
Keywords [en]
Business longevity, strategy renewal, Scandinavian Airlines Systems (SAS), airline
National Category
Economic History
Research subject
Economic History
Identifiers
URN: urn:nbn:se:uu:diva-316584DOI: 10.1080/00076791.2016.1250743ISI: 000399345400005OAI: oai:DiVA.org:uu-316584DiVA, id: diva2:1078407
Available from: 2017-03-03 Created: 2017-03-03 Last updated: 2017-05-30Bibliographically approved

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Ottosson, Jan

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