uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Social acceptance of solar technology: A field study among coffee co-operatives’members in rural Kenya
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The  purpose  with  this  study  is  to  investigate  the  various  aspects  that  affect  the  social acceptance  of  solar  technology  among  coffee  co-operatives  members  in  rural  Kenya.  The coffee production is a business highly affected by climate change with a small profitability margin for the producers. A reduction of fuel cost is of importance for the coffee farmers and a  transition  to  a  green  renewable  energy  source  could  mean  a  safer,  more  reliable  and environmental  friendly  energy  source  than  the  farmers existing  solution  consisting  of electricity from  the  grid,  diesel  and  paraffin.  Growth  in  the  agricultural  sector  has  been proven  to  be an  effective  tool  in  reducing  poverty  in  developing  countries.  With  over  6 million people in Kenya directly or indirectly employed by the coffee industry, the successful implementation  of  renewable  energy  would  affect  a  lot  of  families. Social  acceptance  is identified as  one  of  the  influential  factors  determining  the  success  of  implementing  a  new technology. This  study  has  identified  various  aspects  affecting  the  coffee  co-operatives  members preconception  and  social  acceptance  of  solar  technology.  At  a  first  stage  the  members’knowledge,  awareness  and  understanding  of  their  alternatives  affect  their  preconception  of solar technology.  At  the  second  stage,  five  perceived  attributes  of  innovation  affect  the members’  social  acceptance.  These  are;  relative  advantage,  compatability,  complexity, trialability and observability. In this social context trialability and observability are identifies as the most influential factors enabling the members to identify the relative advantage of solar technology  in  comparison  to  electricity,  diesel  and  paraffin.  A  demonstration  of  solar technology in  proximity  to  the  coffee  co-operatives  members  would further  enhance  the social acceptance as more members would be able to try out the technology and get a better understanding of the technology based on observable tangible aspects.

Place, publisher, year, edition, pages
2017. , 59 p.
Keyword [en]
Social Acceptance, Diffusion of Innovation, Base of the Pyramid, Technology Acceptance Model, Solar Technology, Renewable Energy, Coffee Co-operatives
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-325870OAI: oai:DiVA.org:uu-325870DiVA: diva2:1117245
External cooperation
WeEffect
Educational program
Systems in Technology and Society Programme
Supervisors
Examiners
Available from: 2017-06-29 Created: 2017-06-28 Last updated: 2017-06-29Bibliographically approved

Open Access in DiVA

fulltext(27795 kB)57 downloads
File information
File name FULLTEXT01.pdfFile size 27795 kBChecksum SHA-512
9402e0618faabd3674001de63d62a37fe5f0aaa54d58ad77d5fe04eb889178f5b356ab051ab35e589400bf26a58005e49d1df1e6858ebd6bda6e4b0549bd2171
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 57 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 307 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf