A recent article by Kathinka Evers and Jean Pierre Changeux offers a new approach to the issue of moral change. They propose proactive epigenesis as a tool to communicate and establish social and ethical norms in education and upbringing so as to build better societies. In this short commentary I explain their view and then identify and explain some of the normative issues raised by their proposal. In particular, I focus on some moral claims they make that raise deep questions about justification and frameworks and thus require further discussion. Based on my analysis, I propose that the authors themselves further develop their views and elaborate on the specifically moral issues raised by their proposal and hope that their joint work on this issue inspires empirical and theoretical research from disciplines such as moral philosophy, pedagogy, and social science to further examine proactive epigenesis and the possibilities it opens for addressing moral improvement.