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Studying “Openness” with “Closeness”: A videography of Prezi’s alternative entrepreneurship
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2018 (English)In: Nordicom Information, ISSN 0349-5949, Vol. 40, no 1, p. 86-90Article in journal (Refereed) Published
Abstract [en]

How can we study a company’s call for “openness” and ambition to create an alterna- tive form of entrepreneurship? This article introduces a videography of the Hungar- ian company Prezi, with a focus on their efforts to nurture an internal organisational culture defined by openness, as well as a desire to address the lack of corporate social engagement and openness in Hungarian society. We follow Prezi’s work with the Roma population to better understand how the company’s social value creation affects the employees, and to problematise how videography facilitates “closeness” and thereby the sharing of sensibility and co-experience of such an abstract ability as openness.

Place, publisher, year, edition, pages
2018. Vol. 40, no 1, p. 86-90
Keywords [en]
Alternative Entrepreneurship, Prezi, Openness, Closeness, Human Resource Management, Organizational Culture
National Category
Business Administration Engineering and Technology
Research subject
Engineering Science with specialization in industrial engineering and management
Identifiers
URN: urn:nbn:se:uu:diva-356727OAI: oai:DiVA.org:uu-356727DiVA, id: diva2:1236753
Funder
Ragnar Söderbergs stiftelseAvailable from: 2018-08-05 Created: 2018-08-05 Last updated: 2018-10-12Bibliographically approved

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Skoglund, Annika

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