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Conceptually confused, but on a field level? A method for conceptual analysis and its application
Univ Turku, Pori, Finland; Turku Sch Econ Pori, Pori, Finland.ORCID iD: 0000-0002-5887-7804
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2019 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 19, no 4, p. 533-557Article in journal (Refereed) Published
Abstract [en]

This article develops and applies a conceptual analysis method (CAM). The CAM is a critical reflection on multiple definitions and descriptions of concepts and terms all used to refer to a phenomenon or the experiences of it. The method particularly helps researchers working in emerging research fields to discover any conceptual confusion and elucidate multiple terms and concepts. We demonstrate the utility of the CAM by discovering conceptual confusion on an example field: business relationship uncoupling, and elucidating its terms and concepts. This article adds to the discussion on the importance of conscious conceptual language for theory development, on the level of a research field.

Place, publisher, year, edition, pages
2019. Vol. 19, no 4, p. 533-557
Keywords [en]
Buyer-seller relationships, concepts, conceptual analysis method, conceptual confusion, defining, dissolution, exit, switching, termination
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-369584DOI: 10.1177/1470593118796677ISI: 000485071700007OAI: oai:DiVA.org:uu-369584DiVA, id: diva2:1270889
Available from: 2018-12-14 Created: 2018-12-14 Last updated: 2019-10-18Bibliographically approved

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