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How do people evaluate virtual goods in social media? The case of Dota 2
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Human-Computer Interaction. (Denis Igorevich Bulygin)
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Virtual purchases are the main source of revenue for developers of F2P games being a market with expected 17.4 billions of dollars volume in 2019. Despite the broad scope of research of virtual purchases, it is still unclear how the player evaluate non-functional goods. Based on analysis of discussions of virtual decorative items this work what experiences nonfunctional items grants players with and how those experiences discussions reflect in the item’s price. 

With the use of Structural Topic Modeling framework this work demonstrates the dimensions of players’ experience in their association with price change on the case of Reddit.com subreddit /r/Dota2. Analysis reveals three main categories of discussions: dimensions of hedonic value, dimensions of social value, expectations mismatch. This work contributes to studies of virtual purchases by decomposing each category into experience dimensions and by revealing the relationship between extracted experience dimensions and items price.

Place, publisher, year, edition, pages
2019. , p. 56
Keywords [en]
virtual-goods, virtual-consumption, online games, purchase, evaluation
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:uu:diva-389395OAI: oai:DiVA.org:uu-389395DiVA, id: diva2:1336869
Subject / course
Human-Computer Interaction
Educational program
Master Programme in Human-Computer Interaction
Supervisors
Examiners
Available from: 2019-08-05 Created: 2019-07-10 Last updated: 2019-08-05Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf