Open this publication in new window or tab >> (English)Manuscript (preprint) (Other academic)
Abstract [en]
This paper demonstrates the relevance of the theory of planned behavior to predict the drivers of employee intentions to become engaged in the development of new products and services. The results from a survey of 3,435 employees of Swedish companies, including small, medium-sized, and large firms, reveal a number of factors related to attitudes, subjective norms, and perceived behavioral control that have either a positive or a negative influence on the presence of such intentions. We further show how the strength of the identified relationships varies with firm size. Overall, the findings suggest that firms may differ substantially, in terms of their ability to support employee initiatives that are critical for sustained introduction of new products and services. Our study contributes to the corporate entrepreneurship literature by explaining how organizational and individual conditions drive the introduction of new products and services.
Keywords
corporate entrepreneurship, corporate conditions, intentions, new product and service development
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-455538 (URN)
2021-10-072021-10-072021-10-07