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Ethical Pro-Environmental Self-Identity Practice: The Case of Second-Hand Products
Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Geovetenskapliga sektionen, Institutionen för geovetenskaper, Naturresurser och hållbar utveckling.
Swedish Univ Agr Sci, Dept Forest Econ, S-75007 Uppsala, Sweden..
2022 (engelsk)Inngår i: Sustainability, E-ISSN 2071-1050, Vol. 14, nr 4, artikkel-id 2154Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

As part of sustainable development, more attention is being placed on consumer behavior. Revised economic models have resulted in an understanding of the need for a circular economy. In this perspective, the consumer is not merely the buyer of the product but also a seller in consumer-to-consumer (C2C) activities, here referred to as re-commerce. In this qualitative study, researchers conducted in-depth interviews of 32 respondents from two countries who had second-hand product trading experience on Facebook. The study uses thematic content analysis to analyze the themes of ethical pro-environmental self-identity (PESI) practices in the respondents' everyday lives. In this study, challenges relating to understanding conditions for fruitful re-commerce are framed in a social practice theory. Focus is placed on ethical pro-environmental self-identity in the context of selling or buying products in Bangladesh and Sweden. The contributions of this study relate to consumer perspectives on what enables re-commerce for six selected product categories. The study also points to the importance of social media and context-bound differences between product groups as well as individuals in two national contexts.

sted, utgiver, år, opplag, sider
MDPI AG , 2022. Vol. 14, nr 4, artikkel-id 2154
Emneord [en]
circular economy, consumer behavior, ethical consumption, emerging economy, ethical PESI practice, pro-environmental self-identity (PESI), re-commerce, responsible consumption
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Identifikatorer
URN: urn:nbn:se:uu:diva-470223DOI: 10.3390/su14042154ISI: 000764351400001OAI: oai:DiVA.org:uu-470223DiVA, id: diva2:1646321
Tilgjengelig fra: 2022-03-22 Laget: 2022-03-22 Sist oppdatert: 2022-03-22bibliografisk kontrollert

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