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Företagsgrundaren som välgörare, affärsman eller entreprenör: Betydelsen av hjältens projekt för företagets identitetsbygge i varumärkesberättelser
Rehnberg, Hanna Sofia
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Languages, Department of Scandinavian Languages. Södertörns högskola, Svenska.
ORCID iD:
0000-0002-6262-4607
2014 (Swedish)
In:
Svenskans beskrivning 33: förhandlingar vid trettiotredje sammankomsten för svenskans beskrivning, Helsingfors den 15-17 maj 2013 / [ed] Jan Lindström, Sofie Henricson, Anne Huhtala, Pirjo Kukkonen, Hanna Lehti-Eklund & Camilla Lindholm, Helsingfors: Helsingfors universitet , 2014, p. 395-405
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Helsingfors: Helsingfors universitet , 2014. p. 395-405
Series
Nordica Helsingiensia, ISSN 1795-4428 ; 37
Keywords [sv]
storytelling, corporate storytelling, strategiskt berättande
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URN:
urn:nbn:se:uu:diva-473312
ISBN:
978-951-51-0120-4 (print)
ISBN:
978-951-51-0121-1 (print)
OAI: oai:DiVA.org:uu-473312
DiVA, id:
diva2:1655178
Conference
Svenskans beskrivning 33, Helsingfors, 15-17 maj, 2013.
Available from:
2022-05-01
Created:
2022-05-01
Last updated:
2022-05-01
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Rehnberg, Hanna Sofia
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