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Att göra det digitala till det normala: En studie av svenska skivbolags samarbete med iTunes MusicStore och Spotify på den digitala musikförsäljningsarenan
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose/Aim: The purpose of this thesis is to define and analyse how Swedish record companies work with digital musical content distributors. A more narrow aim is to show how the record companies and with the digital musical content distributors iTunes Music Store and Spotify create incentives for consumer’s to use legal digital music channels through the Internet. To further circle the core of the problem following questions have been asked: How does the record companies provide iTunes Music Store and Spotify with digital content and what is done by the record companies to retain control over the material? How do the record companies view digital musical sales and what incentives are given to consumers to buy music digitally? Finally, What position of power do iTunes Music Store and Spotify have on the digital content arena?

Material/Method: The data collected for this thesis is retrieved through personal interviews with representatives from three of the four major record companies Universal Music, Warner Music and EMI and their Swedish branches.

Main results: The consumer’s access to digital content through iTunes Music Store and Spotify is of the utmost importance and is a prerequisite. Even if the record companies choose to not demand DRM protection on their products it does not stop Apple from keeping their Fairplay protection. In this way Apple is the company controlling the files, even if the Record Companies have made their decision based on research, which has shown that sales go down if the music files are DRM protected. The record companies have chosen not to get involved with the sales of digital content. This results in power being shifted to E-tailers such as iTunes Music Store and Spotify. The incentives the consumers are given to buy music digitally are found in the surplus value, which is supported by iTunes Music Store and Spotify. These surplus values are such services as recommendations of music or artists. Different packaging solutions, such as subscriptions through an Internet provider, do not raise the value of the music. The value is added to the Internet provider’s products and not the music, but they do guarantee a steady income for the record companies.

Place, publisher, year, edition, pages
2008. , p. 55
Keywords [en]
iTunes Music Store, Spotify, record companies, value chains.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-106751OAI: oai:DiVA.org:uu-106751DiVA, id: diva2:226509
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-04-07 Created: 2009-06-30 Last updated: 2010-07-09Bibliographically approved

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Citation style
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