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Att köpa en identitet: en etnografisk studie i en mobilbutik
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
2008 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose/Aim: The purpose of this thesis is to study the interaction between seller and buyer in a mobile phone store. The specific research questions under investigation are:Are there any underlying factors behind mobile purchase, and if so, what are they? Are mobile purchases driven by lifestyle factors and do customers try and create identities when purchasing new mobile phones?

Material/Method: The study employs an ethnographic method when trying to answer the posed research questions. I have under a period of two weeks studied the seller-buyer interaction in a mobile phone store. In order to further increase the accuracy of my findings, I have complemented my observations with a sample of buyer and seller interviews.

Main results: The observations and interviews were initially studied in isolation, resulting in different themes. These themes were then collapsed into some common themes pertaining to the different methods. Overall, I conclude three major findings from the seller-buyer interaction which I name, (1) context and influence, (2) status, and (3) social accepting.

Place, publisher, year, edition, pages
2008. , p. 35
Keywords [en]
Ethnographic method, identity, seller-buyer interaction, lifestyle.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-106759OAI: oai:DiVA.org:uu-106759DiVA, id: diva2:226522
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-04-07 Created: 2009-06-30 Last updated: 2010-07-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
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Language
  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
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Output format
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