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Är jag Kalmar nation?: en jämförande identitetsanalys aven studentnation och dess medlemmar
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose/Aim: To describe likenesses and differences between the personal identity of the common Kalmar nation member and the collective identity of the organization Kalmar nation as described by said members.

Material/Method: Collecting data through a quantitative survey, where the members answer questions about themselves and Kalmar nation, and subsequent analysis of said data by means of theories about personal, collective, and brand identity.

Main results: After analyzing the data from the survey I conclude that there exists both likenesses and differences between the organization and its members. Some likenesses are more pronounced than others, and the same can be said for the differences. However, within the three areas of study (specific identity traits, politics and music) politics and music showed more similarity between the members and the nation than the specific identity traits did. The most interesting aspect of the analysis show that the members have quite a common view of the organization despite their own widely different descriptions of themselves.

Place, publisher, year, edition, pages
2008. , p. 35
Keywords [en]
Personal identity, collective identity, organization, brand, brand identity, brand management
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-106773OAI: oai:DiVA.org:uu-106773DiVA, id: diva2:226592
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Examiners
Available from: 2010-04-07 Created: 2009-07-02 Last updated: 2010-07-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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