uu.seUppsala universitets publikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Share anything Swedish: -En studie av CommunityOfSweden.com
Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.
2009 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [sv]

Title: Share anything Swedish – a study of CommunityOfSweden.com (Share anything Swedish – en studie av CommunityOfSweden.com).

Number of pages: 57 (64 including attachments).

Author: Daniela Brandel.

Tutor: Else Nygren.Course: Media and Communication Studies C.

Period: Fall 2008.

University: Division of Media and Communication, Department of Information Science, Uppsala University.

Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby reach a wider audience.

Material/Method: The study is an analysis of VisitSweden's community CommunityOfSweden, its structures as well as VisitSweden's use of the information posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén.

Main results: Members of CommunityOfSweden help VisitSweden to promote Sweden. This is possible because the community posting format and the participatory culture within the community are well designed and planned by VisitSweden, even though the organisation was not completely sure about the outcome. By keeping an open and friendly yet framed space and by trusting the users, VisitSweden in conjunction with its CommunityOfSweden resource has been able both to generate more material about Sweden and present a broader picture of Sweden.

Keywords: Community, Consumer, Nation branding, Marketing, Participatory culture, Producer, Suggestions, Sweden, Web 2.0.

sted, utgiver, år, opplag, sider
2009. , s. 64
Identifikatorer
URN: urn:nbn:se:uu:diva-155159OAI: oai:DiVA.org:uu-155159DiVA, id: diva2:424505
Fag / kurs
Media and Communication Studies
Utdanningsprogram
Freestanding course
Uppsök
Social and Behavioural Science, Law
Veileder
Tilgjengelig fra: 2011-06-23 Laget: 2011-06-17 Sist oppdatert: 2011-06-23bibliografisk kontrollert

Open Access i DiVA

fulltext(405 kB)691 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 405 kBChecksum SHA-512
f6fa577373e46671f8924394013d5ecb9b1599d5739aff591b06346fb1db25564136209eaa7222e95cdc59ca76e029526eb167a6bbc58418187b5d4dd0edcd8c
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 691 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 829 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf