The concept of open innovation is becoming an increasingly popular topic of interest and seems to promise a lot in organizational development. However, to date there are no certain design principles that can be followed by organizations on how to use open innovation successfully. In this paper seven design principles of open innovation concept have been proposed. The derived principles are the outcome which is based on the principles of universal design. The open innovation design, based on these principles could create better business values and new business strategies. Finally a theoretical framework is also proposed.