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Att skapa en märkesmarknad: Malmö Strumpfabriks marknadsföring av damstrumpor
Larsson, Mats
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History, Uppsala Centre for Business History.
2013 (Swedish)
In:
Entreprenörskap och varumärken / [ed] MatsLarsson, Mikael Lönnborg och Karin Winroth, Möklinta: Gidlunds förlag, 2013, 1, p. 177-194
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Möklinta: Gidlunds förlag, 2013, 1. p. 177-194
Keywords [sv]
Varumärken, entreprenörskap, damstrumpor, Nivella, Vogue, marknadsföring
National Category
Social Sciences
Research subject
Economic History
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URN:
urn:nbn:se:uu:diva-213649
ISBN:
978-91-7844-888-3 (print)
OAI: oai:DiVA.org:uu-213649
DiVA, id:
diva2:682985
Available from:
2014-01-01
Created:
2014-01-01
Last updated:
2014-12-09
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ieee
modern-language-association
vancouver
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ieee
modern-language-association
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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text
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html
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