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Interaction on Instagram? : Glimpses from the Swedish 2014 Elections 
Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för informatik och media, Medier och kommunikation.ORCID-id: 0000-0002-5097-6218
2015 (engelsk)Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
Abstract [en]

This paper directs attention to the use of Instagram by political parties in the Swedish elections 2014. Instagram is a social media platform on the rise, centered on sharing pictures. Besides sharing pictures, Instagram also offers the opportunity for written communication. Users may tag the uploaded picture with a text (a caption), and followers may comment on the posting (the picture with or without the caption). The question we ask is whether and how political parties use Instagram when engaging in interaction with their followers on the platform. To study this we have collected all Instagram posts (postings with comments) during the “hot phase” of the campaign (four weeks prior to the elections) and one week after the elections

sted, utgiver, år, opplag, sider
2015.
Emneord [en]
Instagram, interaction, deliberation, political parties, Sweden, online campaigns, social media, content analysis
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:uu:diva-262551OAI: oai:DiVA.org:uu-262551DiVA, id: diva2:854241
Konferanse
IPSA: Democracy and Digital Technology
Tilgjengelig fra: 2015-09-16 Laget: 2015-09-16 Sist oppdatert: 2015-09-16

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Svensson, Jakob

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