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Brand-led participatory campaign engagement in social media. A case study of the #KRAMKALAS campaign by Marabou in Sweden.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 82 p.
Keyword [en]
engagement, participation, social media campaign, motivation, charity
National Category
Media Studies
URN: urn:nbn:se:uu:diva-304080OAI: oai:DiVA.org:uu-304080DiVA: diva2:1010118
Available from: 2016-10-04 Created: 2016-10-01 Last updated: 2016-10-04Bibliographically approved

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