Brand-led participatory campaign engagement in social media. A case study of the #KRAMKALAS campaign by Marabou in Sweden.
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 82 p.
engagement, participation, social media campaign, motivation, charity
IdentifiersURN: urn:nbn:se:uu:diva-304080OAI: oai:DiVA.org:uu-304080DiVA: diva2:1010118