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The Ignorant Entrant: A longitudinal study of an entry into the Russian Market
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
2002 (English)In: 2nd International conference in Internationalisation Business in Transition Economies, 2002Conference paper, Published paper (Other scientific)
Abstract [en]

Based on the assumptions that firms entering the transiton markets typically are ignorant about these market and that these markets, owing to the transition from plan-governed system to a market economy, typically are turbulent, the paper argues that the entry process as a consequence contains discoveries of the beforehand unknowable. A longitudinal study made in real-time of a Swedish firm’s entry process into the Russian market from 1987 until 1996 indicates that this development is tied to different types of activities. The paper makes a distinction of performance of three types of activities: search, routine and improvisation, and discusses how these relate to the discoveries made and the characteristics of the entry process.

Place, publisher, year, edition, pages
2002.
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URN: urn:nbn:se:uu:diva-75473OAI: oai:DiVA.org:uu-75473DiVA: diva2:103384
Available from: 2006-02-08 Created: 2006-02-08

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