Attention in words, not in deeds: Effects of attention dissonance on headquarters-subsidiarycommunication in multinational corporations
2016 (English)In: Journal of world business (Print), ISSN 1090-9516, E-ISSN 1878-5573Article in journal (Refereed) Published
We introduce the notion of attention dissonance, where the subsidiary within a headquarter-subsidiaryrelationship feels that headquarters’ attention at the cognitive level, reflected in its strategic intentions(attention perspective), is not aligned with the routine actions the headquarters performs vis-à-vis thespecific subsidiary (attention engagement). Using a comparative case study design, we investigate aEuropean organization with subsidiaries located in both emerging and advanced markets. We show howsubsidiaries in the emerging markets face attention dissonance, which impedes their ability to getbusiness opportunities across to headquarters, thereby compromising a necessary condition for realizingeconomic potential in these emerging markets.
Place, publisher, year, edition, pages
Attention, Communication, Business opportunities, Emerging markets, Headquarter-subsidiary relationship
Social Sciences Business Administration
Research subject Business Studies
IdentifiersURN: urn:nbn:se:uu:diva-304985DOI: 10.1016/j.jwb.2016.10.001OAI: oai:DiVA.org:uu-304985DiVA: diva2:1034247
Projects“The frustration of subsidiary managers: communicating business opportunities from the periphery to the headquarters of multinational corporations”.
FunderThe Jan Wallander and Tom Hedelius Foundation, P2011-0198:1