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Attention in words, not in deeds: Effects of attention dissonance on headquarters-subsidiarycommunication in multinational corporations
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2016 (English)In: Journal of world business (Print), ISSN 1090-9516, E-ISSN 1878-5573Article in journal (Refereed) Published
Abstract [en]

We introduce the notion of attention dissonance, where the subsidiary within a headquarter-subsidiaryrelationship feels that headquarters’ attention at the cognitive level, reflected in its strategic intentions(attention perspective), is not aligned with the routine actions the headquarters performs vis-à-vis thespecific subsidiary (attention engagement). Using a comparative case study design, we investigate aEuropean organization with subsidiaries located in both emerging and advanced markets. We show howsubsidiaries in the emerging markets face attention dissonance, which impedes their ability to getbusiness opportunities across to headquarters, thereby compromising a necessary condition for realizingeconomic potential in these emerging markets.

Place, publisher, year, edition, pages
2016.
Keyword [en]
Attention, Communication, Business opportunities, Emerging markets, Headquarter-subsidiary relationship
National Category
Social Sciences Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-304985DOI: 10.1016/j.jwb.2016.10.001OAI: oai:DiVA.org:uu-304985DiVA: diva2:1034247
Projects
“The frustration of subsidiary managers: communicating business opportunities from the periphery to the headquarters of multinational corporations”.
Funder
The Jan Wallander and Tom Hedelius Foundation, P2011-0198:1
Available from: 2016-10-11 Created: 2016-10-11 Last updated: 2017-11-29

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