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Ethical issues in e-commerce: A renewed analysis based on the multiplicity of customer relationships
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. Örebro University School of Business.
Örebro University School of Business.
Örebro University School of Business.
Örebro University School of Business.
2017 (English)In: Perspectives on Philosophy of Management and Business Ethics: Including a Special Section on Business and Human Rights / [ed] Jacob Dahl Rendtorff, Berlin/Heidelberg: Springer, 2017, 1, 181-195 p.Chapter in book (Refereed)
Abstract [en]

Although ethical issues in e-commerce have received increased interest in recent years, the relational context between e-vendor and e-customer has remained relatively unproblematized. Rather than assuming an anonymous interface between e-vendor and e-customer, with specific ethical issues related to it, we examine a case of a hybrid organizational context where physical stores within the fast moving consumer goods (FMCG) sector use an intermediary to sell goods via e-commerce. The co-existence of physical stores and Internet solutions creates multiple relationships to customers and, as we argue, ethical problems of partly different kind compared to the ones identified in the literature. In the article, both the nature of the relationships between e-vendor and e-customer is analysed and ethical issues related to these relationships identified. From a theoretical point of view, the article widens the discussion on e-commerce ethics from a relational perspective inspired by Martin Buber’s philosophy.

Place, publisher, year, edition, pages
Berlin/Heidelberg: Springer, 2017, 1. 181-195 p.
Ethical Economy, ISSN 2211-2707, E-ISSN 2211-2723 ; 51
Keyword [en]
Buber, E-commerce, Ethics, Internet, Relation
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-307316ISBN: 978-3-319-46972-0 (print)OAI: oai:DiVA.org:uu-307316DiVA: diva2:1046139
Swedish Retail and Wholesale Development Council
Available from: 2016-11-11 Created: 2016-11-11 Last updated: 2017-01-31

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