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‘Do not break the cold chain!’: The introduction of asystem for deep frozen food in Sweden 1940–1960
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
2017 (English)In: History of Retailing and Consumption, ISSN 2373-5171, Vol. 3, no 1, p. 8-37Article in journal (Refereed) Published
Abstract [en]

The introduction of deep frozen food in Sweden took place from1945. The development was rapid and by 1960 Sweden hadbecome the worlds’ second largest per capita consumer of frozenfoods. Grocers were a key group that needed to be convinced ofthe gains of deep freezing. Journals from retail businesses andpeak retail trade associations are studied to discover howknowledge about deep freezing was conveyed to grocers. Articlesand advertisements show what arguments could be found for andagainst deep freezing and which informants that were active.Grocers were presented with a balanced account of the pros andcons of deep freezing already by the late 1940s. When theexperience of frozen foods and handling of freezing equipmentincreased in the 1950s, these experiences were conveyed to thegrocers, creating a broad but not entirely uncritical knowledgebase for further diffusion. Most advertisements concernedequipment for deep freezing, rather than deep frozen foods. Thegeneral view in all studied journals was positive towards deepfreezing. The diffusion of knowledge made through the studiedjournals suggests they played an important role for theestablishment of the system of frozen food in Sweden.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2017. Vol. 3, no 1, p. 8-37
Keyword [en]
Retailing history; technology; frozen food; innovation; knowledge transfer
National Category
Economic History
Research subject
Economic History
Identifiers
URN: urn:nbn:se:uu:diva-311467DOI: 10.1080/2373518X.2016.1266821OAI: oai:DiVA.org:uu-311467DiVA: diva2:1060243
Funder
Torsten Söderbergs stiftelse, E26/12
Available from: 2016-12-28 Created: 2016-12-28 Last updated: 2017-03-22

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CiteExportLink to record
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  • asciidoc
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