Product Development as a Co-Operative Process: The Case of the ICA Bank Customer Card
2006 (English)Conference paper (Other academic)
A explorative case study, utilizing the 4R model in a service product environment. The paper launches the idea of including the household as a unit of analysis.
Place, publisher, year, edition, pages
Co-development, interaction, resources
IdentifiersURN: urn:nbn:se:uu:diva-81464OAI: oai:DiVA.org:uu-81464DiVA: diva2:109379