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Entering emerging markets – Ignorance and discovery
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
2003 (English)In: Essays for New Global Anxiety:: Multinationals and Emerging Markets, Quorum Books , 2003Chapter in book (Other scientific)
Abstract [en]

Based on the assumptions that firms entering the transiton markets typically are ignorant about these market and that these markets, owing to the transition from plan-governed system to a market economy, typically are turbulent, the paper argues that the entry process as a consequence contains discoveries of the beforehand unknowable. A longitudinal study made in real-time of a Swedish firm’s entry process into the Russian market from 1987 until 1996 indicates that this development is tied to different types of activities. The paper makes a distinction of performance of three types of activities: search, routine and improvisation, and discusses how these relate to the discoveries made and the characteristics of the entry process.

Place, publisher, year, edition, pages
Quorum Books , 2003.
Identifiers
URN: urn:nbn:se:uu:diva-81849OAI: oai:DiVA.org:uu-81849DiVA: diva2:109764
Available from: 2006-11-20 Created: 2006-11-20

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