Entering emerging markets – Ignorance and discovery
2003 (English)In: Essays for New Global Anxiety:: Multinationals and Emerging Markets, Quorum Books , 2003Chapter in book (Other scientific)
Based on the assumptions that firms entering the transiton markets typically are ignorant about these market and that these markets, owing to the transition from plan-governed system to a market economy, typically are turbulent, the paper argues that the entry process as a consequence contains discoveries of the beforehand unknowable. A longitudinal study made in real-time of a Swedish firm’s entry process into the Russian market from 1987 until 1996 indicates that this development is tied to different types of activities. The paper makes a distinction of performance of three types of activities: search, routine and improvisation, and discusses how these relate to the discoveries made and the characteristics of the entry process.
Place, publisher, year, edition, pages
Quorum Books , 2003.
IdentifiersURN: urn:nbn:se:uu:diva-81849OAI: oai:DiVA.org:uu-81849DiVA: diva2:109764