The Negotiation of Corporate News: A Study of Source-Media Interaction
2006 (English)Conference paper (Other (popular scientific, debate etc.))
Previous research has described the increasing number of corporate media relations experts and the professionalization of their work vis-à-vis media and focussed on providing normative and directive advice on how to interpret and address this development from a critical (concerned/societal) or an instrumental (organizational/professional oriented) perspective. By employing institutional thoughts on translation and editing, we propose a different research perspective on journalist-source interactions. Based on empirical field studies at a business news department at a major Danish broadsheet newspaper and on two separate corporate information departments at two Swedish companies, we argue that the relation between journalists and their sources is as much a relation of mutual dependency and negotiation as it is a relation of conflict, power and diverging interests. We also argue that corporate media work is not only a temporally and spatially dispersed set of dynamic and constantly re-negotiated activities, but also a routinized and highly organized process that is institutionally and organizationally rooted between the different actors. Hence, this paper seeks to contribute to further in-depth understanding of the negotiation of corporate and business news.
Place, publisher, year, edition, pages
corporate media relations, negotiations, business news
IdentifiersURN: urn:nbn:se:uu:diva-82597OAI: oai:DiVA.org:uu-82597DiVA: diva2:110503