Talking Organizations 2: A Longitudinal Content Analysis of Corporate Press-releases at Two Major Swedish Corporations
2004 (English)Conference paper (Other (popular scientific, debate etc.))
This paper is based on data coming from a research project examining relationships between large Swedish corporations and business media. The project focuses both on analyzing content of corporate press material like press releases and public statements as well as on production processes and actors involved in initiating, creating and distributing such material. The study examines content in press releases from the 13 largest publicly listed corporations in Sweden. Three of the main questions raised in my research bring up issues concerning: 1) temporal consistency in the content of corporate press releases; 2) consistency in the type and number of organizational actors appearing in corporate texts; and 3) relationships between content topics and organizational members (actors) that are cited in the texts. This course paper will hopefully bring more insight into these questions. XXXX and YYYY and their press releases from 1996-2004 have been used here in order to test some of the hypothesis based on the above raised outline.
Place, publisher, year, edition, pages
corporate media relations, pressreleases, content analysis
IdentifiersURN: urn:nbn:se:uu:diva-82601OAI: oai:DiVA.org:uu-82601DiVA: diva2:110507