uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Talking Organizations: A Narrative Analysis of Corporate Press Releases - an Institutional View
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
2004 (English)Conference paper, Published paper (Other (popular scientific, debate etc.))
Abstract [en]

Studying content and form of corporate presentations contributes to our understanding of organizations and their self-representations in institutional settings. The paper reports a study of how large organizations are portrayed and presented in their public statements, based on the analysis of press releases from thirteen largest corporations listed on Swedish stock exchange during 2002.

An analysis of five central narrative elements (Theme, Scene, Actor, Narrator and Narrative time) shows that the studied organizations tend to focus on four central themes in their press releases. Sales stories focus on new and successful businesses and orders, while Product stories emphasize development and presentation/introduction of new products. These two types of stories relate to corporate strength and growth. The two other salient themes identified in the material were Financial stories, i.e. statements on financial results, investment activities, etc., and Organizational stories, concerning structural and managerial changes. These stories create a sense of traditional self-representations of organizations, promoting t an image of an independent, unique and wealthy organization. At the same time, the results indicate similarities between press releases from companies acting in comparable environments (industry, technology, etc.), supporting the idea of viewing institutions as affecting content and form of corporate expressiveness.

Place, publisher, year, edition, pages
2004.
Keyword [en]
corporate media relations, pressreleases, content analysis
Identifiers
URN: urn:nbn:se:uu:diva-82605OAI: oai:DiVA.org:uu-82605DiVA: diva2:110511
Available from: 2006-09-28 Created: 2006-09-28

Open Access in DiVA

No full text

Authority records BETA

Pallas, Josef

Search in DiVA

By author/editor
Pallas, Josef
By organisation
Department of Business Studies

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 821 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf