uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Talking Organizations: A Narrative Analysis of Corporate Press Releases - an Institutional View
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
2004 (English)Conference paper (Other (popular scientific, debate etc.))
Abstract [en]

Studying content and form of corporate presentations contributes to our understanding of organizations and their self-representations in institutional settings. The paper reports a study of how large organizations are portrayed and presented in their public statements, based on the analysis of press releases from thirteen largest corporations listed on Swedish stock exchange during 2002.

An analysis of five central narrative elements (Theme, Scene, Actor, Narrator and Narrative time) shows that the studied organizations tend to focus on four central themes in their press releases. Sales stories focus on new and successful businesses and orders, while Product stories emphasize development and presentation/introduction of new products. These two types of stories relate to corporate strength and growth. The two other salient themes identified in the material were Financial stories, i.e. statements on financial results, investment activities, etc., and Organizational stories, concerning structural and managerial changes. These stories create a sense of traditional self-representations of organizations, promoting t an image of an independent, unique and wealthy organization. At the same time, the results indicate similarities between press releases from companies acting in comparable environments (industry, technology, etc.), supporting the idea of viewing institutions as affecting content and form of corporate expressiveness.

Place, publisher, year, edition, pages
Keyword [en]
corporate media relations, pressreleases, content analysis
URN: urn:nbn:se:uu:diva-82605OAI: oai:DiVA.org:uu-82605DiVA: diva2:110511
Available from: 2006-09-28 Created: 2006-09-28

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Pallas, Josef
By organisation
Department of Business Studies

Search outside of DiVA

GoogleGoogle Scholar

Total: 436 hits
ReferencesLink to record
Permanent link

Direct link