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An imagined culinary community: Stories of morality and masculinity in “Sweden – the new culinary nation”
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Food, Nutrition and Dietetics.
2017 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, 2017Article in journal (Refereed) Published
Abstract [en]

This study aims to explore the promotion of Swedish culinary excellence. While previous studies have mainly focused on how cuisine is used to construct the nation, this paper has turned the analysis around. Thus, it critically examines how pre-established assumptions about the nation serve as a resource to promote food. The data are based on texts and images from organisations promoting Sweden and Swedish food as well as on field notes from three observations of food fairs and one observation of the chef competition Bocuse d’Or Europe 2014. First, the paper argues that in their promotion of Swedish culinary excellence the food and hospitality industry actors draw on notions of morality, namely inclusivity for all and assumed ethical responsibilities for the environment and non-human animals. Second, the paper contends that the spearheads of culinary excellence were mostly a homogeneous group of urban, male chefs and the top restaurants. Male celebrity chefs were represented not only as “progressive” and “laid-back” guys but also as competitive and success-driven entrepreneurs.

Place, publisher, year, edition, pages
Routledge, 2017. 2017
Keyword [en]
culinary nationalism, gastronomy, celebrity chefs, egalitarianism, masculinity
National Category
Social Sciences Interdisciplinary
Research subject
Food, Nutrition and Dietetics
Identifiers
URN: urn:nbn:se:uu:diva-324070DOI: 10.1080/15022250.2017.1338616OAI: oai:DiVA.org:uu-324070DiVA: diva2:1108439
Available from: 2017-06-12 Created: 2017-06-12 Last updated: 2017-06-12

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Publisher's full texthttp://dx.doi.org/10.1080/15022250.2017.1338616

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf