Improving Banking Relationships with Small Companies
1999 (English)In: Journal of Professional Services Marketing, ISSN 0748-4623, Vol. 18, no 1, 65-75 p.Article in journal (Refereed) Published
In this article it is argued that the dealings between small companies and their banks consist of a number of relationship elements. Because today most banks employ some kind of relationship banking, there is a need to further conceptualise the relevant dimensions in implementing such an approach. In a recent study ten small companies in the Stockholm area were interviewed. The results indicate that the account manager in the bank proved to be the crucial person in the customer-bank relationship and that banks can organise their activities and promotion in a supportive way. There is a large potential for improvements in banks in several countries regarding their relationships with small companies.
Place, publisher, year, edition, pages
1999. Vol. 18, no 1, 65-75 p.
IdentifiersURN: urn:nbn:se:uu:diva-82954DOI: 10.1300/J090v18n01_05OAI: oai:DiVA.org:uu-82954DiVA: diva2:110861