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Consumer Adoption of Mobile Payments: A Comparison Between China and Sweden
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: The development of Internet and mobile commerce has accelerated the growth of mobile payments. Up to now, mobile payments in China are more widely adopted than in Sweden. There has been little research conducted that has compared adoption of mobile payments between consumers present in different countries.

Purpose: The main purpose of this study is to explore the differences between Chinese and Swedish consumers in adoption of mobile payments by using the diffusion of innovations theory and two additional factors (perceived risk and social influence).

Methods: Two-step research is used in this study. Qualitative research with semi-structured interviews is firstly used to evaluate the research model and understand the perception of Chinese and Swedish consumers about mobile payments. Later on, quantitative research with questionnaire is used to test the model in a larger sample.

Findings: The result shows that Chinese consumers have significantly higher perceptions on all factors than Swedish consumers. Relative advantages, compatibility, complexity, trialability, perceived risk and social influence significantly influence Chinese consumers’ attitude toward mobile payments adoption. For Swedish consumers, only relative advantage, compatibility, perceived risk and social influence impact on their attitude. The effects of relative advantage, compatibility, observability and trialability are stronger for Chinese consumers than Swedish consumers.

Place, publisher, year, edition, pages
2017. , 58 p.
Keyword [en]
Chinese consumers, Swedish consumers, adoption of mobile payments, diffusion of innovations theory, perceived risk, social influence
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:uu:diva-325249OAI: oai:DiVA.org:uu-325249DiVA: diva2:1114418
Subject / course
Business Studies
Educational program
Master Programme in Social Sciences
Supervisors
Examiners
Available from: 2017-06-27 Created: 2017-06-23 Last updated: 2017-06-27Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf