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Konsten att välja: en fallstudie om beslutsfattande i internationaliseringsprocessen
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I dagens globaliserade värld har många företag en stark vilja att vara internationella. Internationalisering är en process som drivs framåt av en rad mindre och större beslut. Olika faktorer påverkar dessa beslut beroende på vad beslutet rör och även när i internationaliseringsprocessen besluten sker. Syftet med denna uppsats är att undersöka vilka faktorer som påverkar beslutsfattandet i internationaliseringsprocessen. Genom intervjuer med beslutsfattare i tre svenska detaljhandelsföretag analyseras frågeställningen med utgångspunkt i en modell baserad på psykisk distans och nätverk. Resultatet visar på att företagets nätverksposition påverkar den upplevda psykiska distansen hos beslutsfattare samt bidrar med kunskap till företaget. De undergrupper av psykisk distans som främst påverkar beslutsfattandet är geografisk och kulturell distans. Utifrån fallstudien kan slutsatsen dras att nätverket spelar stor roll för många beslut i internationaliseringsprocessen, medan den psykiska distansen framförallt inverkar på val av marknad och etableringssätt.

Abstract [en]

In a globalised world many companies have a strong desire to expand their business worldwide. This goal is obtained through an internationalisation process driven by a number of minor and major decisions. Depending on the decision topic and the timing within the internationalisation process, different factors influence the decision maker. The purpose of this paper is to examine the factors that influence decision making in the internationalisation process. To this end, the research question is analysed through a model based on psychic distance and networks. The result indicates that the company's network position influences the perceived psychic distance among decision makers whilst also contributing to the company's know-how. Within the perceived psychic distance, geographical and cultural distance are identified as the main factors that affect the decision maker. Based on the case study conducted through interviews with key decision makers at three Swedish retail companies, our conclusion dictates that networks constitute a key factor for several decisions within the internationalisation process, whilst the psychic distance mainly influences market selection and entry mode.

Place, publisher, year, edition, pages
2017. , 40 p.
Keyword [en]
decision making, psychic distance, networks, internationalisation process, knowledge
Keyword [sv]
beslutsfattande, psykisk distans, nätverk, internationaliseringsprocessen, kunskap
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-325566OAI: oai:DiVA.org:uu-325566DiVA: diva2:1115259
Subject / course
Business Studies
Educational program
Bachelor Programme in Business and Economics
Supervisors
Examiners
Available from: 2017-06-30 Created: 2017-06-26 Last updated: 2017-06-30Bibliographically approved

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