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Fast Food, Happiness and the Misery of Behavioural Science
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Languages, Department of English.ORCID iD: 0000-0002-8370-1851
2017 (English)In: Journal for Cultural Research, ISSN 1479-7585, Vol. 21, no 2, 169-189 p.Article in journal (Refereed) Published
Abstract [en]

Beginning with a journalistic criticism, written by a humanist, of studies by behavioural scientists of fast-food cues, this essay goes on to describe the nature of fast-food environments today. It then develops a critique of the underlying assumptions and methods of behavioural science as exemplified in these studies, whose basic context is the field of ‘happiness studies’. This essay argues that happiness cannot be quantified; that attempts to quantify it, though well-meaning, and generally aimed toward a critique of neoliberal utilitarianism, actually reflect neoliberal ideology. It also suggests that social thought today is a long way off from understanding the roles of sensuality in the pursuit of the good life, or for that matter the enjoyment of food.

Place, publisher, year, edition, pages
2017. Vol. 21, no 2, 169-189 p.
Keyword [en]
Fast Food, Behavioural Science, Happiness Studies, Humanism, Utilitarianism, Neoliberalism
National Category
Humanities and the Arts Social Sciences
Research subject
Aesthetics; Psychology; Sociology
Identifiers
URN: urn:nbn:se:uu:diva-325744DOI: 10.1080/14797585.2016.1243078OAI: oai:DiVA.org:uu-325744DiVA: diva2:1115816
Available from: 2017-06-27 Created: 2017-06-27 Last updated: 2017-06-29Bibliographically approved

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Citation style
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