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The role of business relationships in new product development. The case of Antrox-Nel Design
Department of Industrial Engineering and Mathematical Science, Polytecnic University of Marche, via Brecce Bianche, Ancona, 60131, Italy.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
Department of Industrial Engineering and Mathematical Science, Polytecnic University of Marche, via Brecce Bianche, Ancona, 60131, Italy.
Department of Industrial Engineering and Mathematical Science, Polytecnic University of Marche, via Brecce Bianche, Ancona, 60131, Italy.
2017 (English)In: 27Th International Conference on Flexible Automationa and Intelligent Manufacturing, Faim2017 / [ed] Marcello Pellicciari, Margherita Peruzzini, Elsevier, 2017, Vol. 11, p. 1351-1357Conference paper, Published paper (Other academic)
Abstract [en]

This paper focuses on the study of a new product development process in business-to-business setting. By adopting a case study research strategy, the main findings show how the evolution of a business relationship influences the whole product development process. The research also clearly shows how business relationships initiated from pre-existing social relationships tend evolve continuously, better adapting to the external environment and regenerating more easily compared to relationships established just for economic exchange. In addition, a novel product has been conceived that integrates lighting and architectural elements and exploiting a shared model of production. The result is an enrichment of design values and an increase of both turnovers.

Place, publisher, year, edition, pages
Elsevier, 2017. Vol. 11, p. 1351-1357
Series
Procedia Manufacturing, E-ISSN 2351-9789
National Category
Computer Sciences Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-326301DOI: 10.1016/j.promfg.2017.07.264ISI: 000419072100160OAI: oai:DiVA.org:uu-326301DiVA, id: diva2:1119993
Conference
27th International Conference on Flexible Automation and Intelligent Manufacturing, FAIM2017, 27-30 June 2017, Modena, Italy
Available from: 2017-07-05 Created: 2017-07-05 Last updated: 2018-05-17Bibliographically approved

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Perna, Andrea

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