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Gamification and Affordances: How Do New Affordances Lead to Gamification in a Business Intelligence System?
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.ORCID iD: 0000-0003-4459-5555
2017 (English)In: Systems, Software and Services Process Improvement (EUROSPI 2017) / [ed] Stolfa, Jakub; Stolfa, Svatopluk; O'Connor, Rory V.; Messnarz, Richard, 2017, p. 310-320Conference paper, Published paper (Refereed)
Abstract [en]

Gamification provides new affordances when integrated into BI systems. The paper highlights visibility, editability, persistence and association as organisational affordances that motivate people to use a BI system through gamification functionalities. The study is conducted at a car manufacturer where, for example, rewards and leaderboards are integrated into a BI system that responds to game interface design patterns. The result suggests an affordance model that could be used to develop and implement BI systems better and increase the use in a company.

Place, publisher, year, edition, pages
2017. p. 310-320
Series
Communications in Computer and Information Science, ISSN 1865-0929 ; 748
Keywords [en]
Affordance, Association, BI, Business intelligence, BI system, Car manufacturer, Case study, Game design elements, Game thinking elements, Gamification, Gamification elements, Rewards, Sales process, VEPA affordance model
National Category
Business Administration
Research subject
Business Studies; Computer Science; Information Systems
Identifiers
URN: urn:nbn:se:uu:diva-329077DOI: 10.1007/978-3-319-64218-5_26ISI: 000434331400026ISBN: 978-3-319-64218-5 (electronic)ISBN: 978-3-319-64217-8 (print)OAI: oai:DiVA.org:uu-329077DiVA, id: diva2:1139451
Conference
24th European Conference on Systems, Software and Services Process Improvement (EuroSPI), 2017, SEP 06-08, Ostrava, Czech Republic.
Available from: 2017-09-07 Created: 2017-09-07 Last updated: 2018-10-22Bibliographically approved
In thesis
1. Business Intelligence through a sociomaterial lens: The imbrication of people and technology in a sales process
Open this publication in new window or tab >>Business Intelligence through a sociomaterial lens: The imbrication of people and technology in a sales process
2018 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Digitalization and digital devices are on the rise, and as a result, many new products and services have been developed, which has led to greater interaction between people and technology. This thesis explores the interaction between people and technology by looking at the daily use of a business intelligence (BI) system in an automotive company’s sales process, where sellers use the system to analyze, report, and measure sales performance. The thesis is based on a single case study, and the data sources are in-depth interviews, observations, and archival data.

The theoretical perspective is grounded in the concept of sociomateriality and its notion of the imbrication of people and technology. Specifically, this work explores the research question ‘How does imbrication between people and technology develop during daily use of BI systems?’ The main theoretical finding is that three phases of imbrication can describe theses interactions, and these phases coincide with three situations in which people and technology must interact: automation of transactional work (Imbrication Phase 1), ‘informating’ of analytical work (Imbrication Phase 2), and transformation of work (Imbrication Phase 3). These three Imbrication Phases demonstrate the social dynamics at play when people interact with technology (specifically with BI). This contribution therefore extends the concept of imbrication within the field of sociomateriality. The primary empirical contribution is to illustrate the daily use and practice of BI within a sales process.

Place, publisher, year, edition, pages
Uppsala: Department of Business Studies, Uppsala University, 2018. p. 129
Series
Doctoral thesis / Företagsekonomiska institutionen, Uppsala universitet, ISSN 1103-8454 ; 196
Keywords
big data, business intelligence, business intelligence systems, data analytics, digital transformation, imbrication, sales process, sociomateriality, sociomaterial imbrication model, work shadowing
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-357306 (URN)978-91-506-2719-0 (ISBN)
Public defence
2018-10-02, Hörsal 2, Ekonomikum, Kyrkogårdsgatan 10, Uppsala, 13:15 (English)
Opponent
Supervisors
Available from: 2018-09-07 Created: 2018-08-14 Last updated: 2018-09-13

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