uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
On visit to Gotland – some visitors’ reflections on sustainability.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management. (Kvalitetsteknik, Gotland)
2017 (English)In: On visit to Gotland – some visitors’ reflections on sustainability., Helsingör, Danmark, 2017Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

There are increasing alternatives of lodging for tourists today. Among them bed and breakfast (BnB) establishments has become more and more popular alternatives to hotels and hostels. Consequences of increasing tourism are widely discussed not at least concerning issues of sustainability. The concept of sustainability, though, is difficult to define due to large number of different and even contradictory views. Both visitors and hosts can be seen as co-creators of sustainable values, which in turn creates the content of the concept sustainable tourism. In this study, the focus is on the visitors’ reflections over the issues of sustainability while lodging and travelling around the island.

Purpose This study aims to investigate how some visitors experience their visit on the island of Gotland, specially regarding and with a particular focus on issues of sustainability. The overall aim of the study is to provide a deeper understanding of how BnB guests define the concept of sustainability while lodging and traveling.

 

Method

This is a qualitative explorative study focusing on one BnB accommodation and their guests. The questionnaire was digitally sent to some visitors after their visit on the island. In addition to questions about their background and way of traveling to and around the island, they were also asked about their experiences regarding sustainable products and services, sustainable living and how they themselves would define the concept of sustainability while travelling.

 

Findings Visitors seem to already have identified areas for sustainability, they are aware and have knowledge about them but they do have neither the methods and proper tools nor the knowhow for implementing the sustainable changes in their daily lives while travelling. The results show that travellers do take their opportunity to practice sustainable living while travelling if possibilities for this are given. They do point out some issues Gotland as a tourist destination, an island of many visitors should consider in order to plan for more sustainable visits in future. There seems to be a demand for various sustainable products and services by visitors. Visitors suggest technical solutions for more environmental thinking within tourism. The transportation system e.g. has to be overlooked dealt with as soon as possible. They also show their worries about over-exploitation of Visby that could have negative consequences on the genuine Gotlandic culture. However, they are pleasantly surprised by the Gotland’s nature and the countryside that is experienced as prosperous and welcoming. Visitors suggest more educational programs and information on sustainable living while visiting the island in order to learn more about how to live and travel more sustainably. This co-creation of values becomes even more important for tourism organizers in the future to learn more about and be able to develop and market sustainable products and services.

 

 

Practical Implications The major implication of the study is that actors within the tourism industry have everything to gain in developing their products towards sustainability because there is a demand of these types of products and services on the market. This would additionally benefit the entire local community. This goal, however, can only be achieved if organizers open up a dialogue together with visitors on issues of sustainability by co-creating the values needed.

 

Originality/Value of paper The study makes a contribution to the knowledge of sustainable visits in exploring how some tourists experienced their visits to the island. The study can bridge the gap between visitors and visit organizers views and actions on sustainable visits. 

Place, publisher, year, edition, pages
Helsingör, Danmark, 2017.
Keyword [en]
Visitors, visit organizers, consumers as co-creators, values, experiences, sustainability
National Category
Learning Engineering and Technology
Research subject
Quality Technology and Management (HGO); Sociology of Education; Engineering Science with specialization in industrial engineering and management
Identifiers
URN: urn:nbn:se:uu:diva-332613OAI: oai:DiVA.org:uu-332613DiVA: diva2:1153577
Conference
The 20th QMOD in Helsingör, 2017 August, organized and hosted by Lund’s University and Linköping’s University.
Available from: 2017-10-30 Created: 2017-10-30 Last updated: 2017-11-01

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Oxenswärdh, Anette
By organisation
Industrial Engineering & Management
LearningEngineering and Technology

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 26 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf