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Web Analytics and Online Journalism
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.ORCID iD: 0000-0001-8880-1088
2017 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

The gatekeeping process has become a central part of the online journalist’s work, as information from multiple sources increases along with the digital development. At contemporary online newspaper editorials, metrics of web analytics may work as a guide and reference point for journalists in this process. The technology behind web analytics is called web mining and involv es tracing metrics about the visitor’s behavior and storing the information in a so - called server log. The metrics are automatically retrieved through a web analytics program, which in turn generates statistics in a visual and user - friendly way.

Scholars c laim that there is not enough knowledge about to what extent journalists take these metrics into consideration in the gatekeeping process. It is therefore of interest to study gatekeeping processes where web analytics are present. Hence, the overall purpos e of this case study is to explore these processes within online journalism since the emergence of web analytics.

The results of this study indicate that online journalists do not perceive web analytics as a mandatory or even necessary tool in the gatekeep ing process. The study has identified two factors that contribute to the use of web analytics within the journalistic field – 1) perception of economic instability on an organizational level, and 2) the wish to maintain your readers by producing content th at they are requesting.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Online Journalism, Web Analytics, News Selection, Gatekeeping
National Category
Communication Studies
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-335376OAI: oai:DiVA.org:uu-335376DiVA: diva2:1162590
Conference
NordMedia 2017 conference in Tampere, Finland, August 17-19, 2017
Available from: 2017-12-04 Created: 2017-12-04 Last updated: 2017-12-04

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Citation style
  • apa
  • ieee
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Language
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
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