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An interactive video website as a mode for communication about change:: Exploring the impact on participation and empowerment
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.ORCID iD: 0000-0001-8880-1088
2017 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

Globalization and technology advancements require a participative workforce in order for contemporary organizations to be competitive. Scholars and practice alike acknowledge that participation processes require enhanced communication between organizational members. In this paper, the relationship between the use of an interactive video website and employee participation in an organizational change focusing on empowering employees is explored. This study emanates from the contentions that organizing occurs in conversation and that an organization emerges in communication. The work is informed by the communicative constitution of organization (CCO) approach and a mixed method is applied. The results disclose little communication or co-orientation and low overall member participation. Reasons for why the initiative did not meet expectations are discussed.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Interactive video website, participation process, communicative constitution of organization (CCO), Information technology (IT), organizational communication
National Category
Communication Studies
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-335378OAI: oai:DiVA.org:uu-335378DiVA: diva2:1162593
Conference
NordMedia 2017 conference in Tampere, Finland, August 17-19, 2017
Available from: 2017-12-04 Created: 2017-12-04 Last updated: 2017-12-04

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf