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Salesforce management factors for successful new product launch
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.ORCID iD: 0000-0003-0491-2122
2016 (English)In: Journal of Business Research, ISSN 0148-2963, Vol. 69, no 11, p. 4725-5546Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2016. Vol. 69, no 11, p. 4725-5546
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Business Administration
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Business Studies
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URN: urn:nbn:se:uu:diva-337526DOI: 10.1016/j.jbusres.2016.04.079OAI: oai:DiVA.org:uu-337526DiVA, id: diva2:1169913
Available from: 2017-12-31 Created: 2017-12-31 Last updated: 2017-12-31

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Publisher's full texthttp://www.sciencedirect.com/science/article/pii/S0148296316302429

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