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Likes, delningar och politiska partier: En studie om svenska partiers Facebook-inlägg
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Government.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study analyses 125 Facebook posts made by five political parties in Sweden during the autumn of 2017. The aim is to investigate which kind of content that generates publicity in the form of likes and shares. The study also looks into what kind of content the parties write about and which ones of the parties that are most successful on Facebook in terms of publicity. Results show that two variables increase publicity: first, posts about immigration and second, posts about the party’s political focus. The study also indications that the nationalist Sweden Democrats is by far the most liked and shared party, as well as neither larger nor smaller parties being comparably more successful on Facebook. 

Place, publisher, year, edition, pages
2017. , p. 24
National Category
Political Science
Identifiers
URN: urn:nbn:se:uu:diva-339387OAI: oai:DiVA.org:uu-339387DiVA, id: diva2:1175565
Subject / course
Political Science
Educational program
Bachelor Programme in Social Sciences
Supervisors
Available from: 2018-01-19 Created: 2018-01-18 Last updated: 2018-01-19Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
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Language
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Output format
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